Due to the explosion of technology, more and more businesses are giving up the traditional marketing methods in favor of digital marketing. The growing force of people resorting to their mobile phones, laptops, and other digital devices makes social media marketing a need of the hour more than an option.
Social media marketing has many facets to it, and the information and updates are in real-time. Digital marketing tools is what helps businesses cut through the complicated mazes, like analytics, content marketing, and search engine optimization to craft an intelligent marketing strategy that not only optimizes their website for the search engines, but puts their potential customers first. We bring to you the “Top 100” of these digital marketing tools that businesses need to stock up in their arsenal to optimize their brand for the online marketing world and reach the top of their game.
Load up your digital marketing arsenal with these top 100 digital marketing tools. Download the PDF now!
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[vc_empty_space][vc_btn title=”All” style=”3d” color=”inverse” align=”center” el_class=”All_Seo_button”]
[vc_btn title=”Keyword Research” style=”3d” color=”inverse” el_class=”Keyword_Research_button”][vc_btn title=”Technical SEO” style=”3d” color=”inverse” el_class=”Technical_SEO_button”]
[vc_btn title=”Social” style=”3d” color=”inverse” el_class=”Social_button”][vc_btn title=”Email Marketing” style=”3d” color=”inverse” el_class=”Email_Marketing_button”]
[vc_btn title=”Content Optimization” style=”3d” color=”inverse” el_class=”Content_Optimization_button”][vc_btn title=”Link Analysis” style=”3d” color=”inverse” el_class=”Link_Analysis_button”]
Google Adwords
Helping businesses reach the right people at the right time
Using this tool, users can gain an insight into how many people notice their ads and what percentage visit their website. With its tracking tools users can see the actual sales their website is generating as a result of the ads. They can reach customers by targeting website type, audience type, or remarketing. This tool provides round-the-clock information about how the ads are doing, which can enable users to tweak their ads by trying new search terms.
Website: google.co.in/intl/en/adwords
Google Webmasters
Enhancing a website for visitors and search engines alike
Website owners can track their site’s performance and get help to fix any issues with their site. This tool aims to help website owners create a site that is optimized for the users as well as be found on the search results. It provides users with a bunch of resources to make their sites not only useful for the site visitors, but also to be easily found in Google search.
Website: google.com/webmasters
Google Analytics Solutions
Turning insights into strategies to drive sales
Google Analytics Solutions helps customers get stronger results across all sites, apps, and offline channels. It helps users improve their engagement and click-throughs, turning customer insights into real gains. It has a set of integrated data and marketing analytics products designed for the needs of the enterprise marketers. It gives insights to craft marketing strategies, drive sales, and get a leg up over the competition.
Get Smart Look
A video track of customers activities on your website
Smartlook is a smart tool that helps to record all the visitor activities on your website. It is a tool that records the screens of real users on your website. Using this tool one can keep track of what users filled into a form field, how much time did they spend on your website, what did they browse etc. By analyzing the user activities, one can improve the user experience of the website.
Website: getsmartlook.com
Spin Rewriter
Rank first with unlimited top-quality content
Using the Spin Rewriter tool, one can produce voluminous content for your websites without even paying an extra dollar for your content. Spin Rewriter rewrites your articles by understanding the text and thereby suggesting meaningful synonyms.
Website: spinrewriter.com
Free Article Spinner
Save time creating content
The Free Article Spinner tool helps you to load your site with a continuous flow of unique, readable, useful content. Producing content with the help of this tool will give your visitors more engaging content and will compel the users to stay on your website and at the same time it will also give Google more unique readable text to index. This tool will help your website or blog to obtain a huge amount of benefit from the search engines.
Website: www.free-article-spinner.com
Ahrefs
Uncover data that matters most with the best backlink checker
When it comes to tracking backlinks, this tool has no equals. Be it backlink data or keyword research, for a start-up this is an absolute must-have arsenal. You can also analyze your competitor’s search traffic, discover the content that is working well for your niche, and track your keyword rankings in all countries and languages. Using this tool, run crawl reports to identify any issues hurting your visibility on the search engines. You can also get email notifications whenever you or your competitors get a new backlink or lose one.
Website: ahrefs.com
Spinbot
Vital tool for dominance to gain search engine dominance
Spinbot is a one click article rewriter that helps you to produce unique and fresh readable content and spin a chunk of textual content upto 10,000 characters in length. Producing fresh content will help the visitors gain more interest in your website. With a single click you can turn your old blog post or website article into a completely new one, thereby doubling the payoff you get in return for the time and energy you have already invested into creating quality website content.
Website: spinbot.com
Commun.it
Improving social efforts to achieve goals
This tool provides the easiest route to drive traffic, increase fan engagement, grow followers/likes, and save time on social media. Users can better manage their Twitter relationships, focus on their influencers and customers, manage multiple profiles, schedule posts, and get free Twitter analytics to measure their social media efforts. Using this tool, a social media marketer can quickly identify valuable people in their Twitter community that they may have neglected because of all the noise in their stream, and create a better engagement.
Website: commun.it
SEO Tool Station
Optimize your site with all tools under one roof
SEO Tool Station provides an array of tools under one roof that every site owner needs in optimizing their website. Various tools like Article Rewriter,Plagiarism Checker,Keyword Position Checker,Domain Authority Checker,Robots.txt & Sitemap Generator are made available only at SEO Tool Station. The main purpose of this tool is to help those site owners who are low on budget.
Website: seotoolstation.com
Hootsuite
Increasing social reach and productivity with robust features
Users can find out what their audience is saying about their brand by getting an in-depth view of how well their social media efforts are being received. This can save them time by helping them analyze what is working and what needs improvement. Since social media management is a team effort, this tool allows users to add multiple team members which makes the workload easier. This tool scales to a company’s size and adapts to their business objectives as part of a growing business.
Website: hootsuite.com
SEO PowerSuite
One stop for all your SEO demands
This tool is capable of helping you throughout your SEO campaign. You can use it to get onpage ranking for authoritative backlinks. It proves to be the best tool especially for small business owners since it is a simple way to track and conduct the SEO campaigns. This tool is easy to use and is most recommended for newbies.
Website: link-assistant.com/
Varvy SEO tool
Check if your website is following Google’s guidelines
You can find different tools that will be helpful for your SEO audit. The main tool, a website scanner helps you to check whether your website is following Google’s guidelines. Thus, it would be very easy using this tool to know if your website is Google friendly.
Website: varvy.com
SimilarWeb
Empowering business teams with actionable data and insightful information
This tool provides a comprehensive website, industry, and app analysis by comparing the user’s website against industry standards for traffic volume and engagement, finding inspiration for innovative keywords from top players in the industry to drive organic traffic, finding new advertising opportunities, optimising the acquisition strategy, tracking competitors’ traffic, and learning from industry’s best to generate the right traffic. This tool also helps in crafting effective online marketing strategies by identifying the channels that send the most traffic, discovering traffic-generating keywords, adjusting the message based on audience’s interests and engagement, and mapping the entire conversion funnel.
Website: similarweb.com
Wordtracker
Making the web a more effective space by pushing profitable engagement
When businesses effectively engage with their audience, the internet becomes a better place, and this tool aims to do that by providing the best keyword data possible. This tool delivers an SEO edge that helps grow businesses and multiply profits. The industry standard for keyword research, and trusted by SEO professionals and online marketers, this tool gets trustworthy keyword results that saves time and boosts search engine rankings. It also enables marketers to discover new market niches and attract targeted, profitable traffic to the site.
Website: wordtracker.com
Constant Contact
Email marketing made simple and more powerful to attract customers
Email marketing is good for business, and this easy-to-use tool makes editing simple with its customisable email templates. It helps build connections by creating personalised emails and set it to send automatically for any milestones. The new contacts in the user’s list will receive a scheduled series of emails, which keeps them engaged and ready to take action. Users can keep a track of who is opening, clicking, and sharing emails and social posts in real-time.
Website: constantcontact.com/index.jsp
Copyscape
Most powerful and popular plagiarism detection solution
This tool helps businesses and other users to check for the originality of their content, prevent duplicate content, and search for other existing content online. With its plagiarism checker feature, users can prevent content theft and fraud. Copysentry provides comprehensive website protection by automatically scanning the web daily or weekly and sending an email when copies of the user’s content are found online. Users can also use the free plagiarism warning banners to warn potential plagiarists, compare two web pages or articles, and also get a detailed guide to dealing with plagiarism.
Website: copyscape.com
Pingdom
Reliable and cost-effective website monitoring for optimal performance
A slow loading website is pretty frustrating for the end-user and has a bearing on the search engine ranking. This easy-to-use tool helps webmasters and web developers optimize the performance of their websites by analysing the load speed of the websites. It helps users view file sizes and load times, and filter this list to identify performance bottlenecks. This tool puts together performance related statistics and saves each test performed by the user for later use. Using this tool users can check how their website is performing against best practices from Google Page Speed, and also see how fast the website loads in multiple locations.
Website: pingdom.com
Canva
Design stunning graphics like a pro!
Canva is an online design platform that gives anyone the ability to make professional graphics and you don’t require an advanced skill set. Canva has a simplistic design and effortless drag & drop user-interface that’s easy to use. You don’t need to be a design pro to create invitations, greeting cards, posters, presentations social media images and banners, infographics, advertisements, e-book covers, and much more at Canva. Unleash your creativity to design custom templates and graphic designs with this nifty little tool. It’s loaded with over a million images and thousands of beautiful fonts, just choose a custom-sized blank canvas to get started. You will find a multitude of options to choose from to create the perfect design, and editing the elements on your canvas is effortless. According to Canva’s developers, the current features are only 1% of what they have in store for us. This remarkable tool will definitely get you coming back for more due to its simplicity and versatility.
www.canva.com
CircleCount
Helping understand Google+ better
Users can explore their engagement on Google+ through the engagement graph, find out the geographical location of their followers, view the number of plusones, reshares, and comments, manage their favourite Google+ posts, get access to the dashboard of their Google+ page, and create their own ranking with criteria that is important to them. Users can get an idea about people on Google+ with highly engaging content and the most followed profiles as well.
SEO Effect
Learn all rules & regulations of SEO step by step
If you are following all rules & regulations of SEO to get your website rank high, then this is the best tool for you. This tool is very helpful to the ones who are new to SEO and want to master it. This tool explains step by step and teaches all the aspects of online marketing, thus enabling a beginner to be an expert.
Website: seoeffect.com
NinjaOutreach
Find thousands of influencers & leads instantly in any country.
Outreach to them at a fraction of the time and cost!
This tool will allow you to prospect for bloggers and influencers in order to amplify your brand’s reach. You can use this to find guest posting opportunities, product reviews, link building, twitter and instagram prospecting, cold emailing, content promotion, lead generation, content research and more. It also allows you to view SEO and Social Metrics in order to determine if you are indeed looking at the right prospect. See a website’s Domain Authority, Alexa rank, PA, and Moz rank. Find out which contents are being shared and who are the people sharing it. On top of that, NinjaOutreach allows you to reach out to prospects all within the tool.
Website: ninjaoutreach.com
Green Lotus Tools
The perfect solution for all SEO marketing needs
This tool helps you to audit your website and also helps to let you know your website’s keyword search profile. The SEO audit is the best tool that allows you to evaluate where your website stands online. This tool can also be used in spying your competitor’s website and can determine which strategy can help you rank high.
Website: greenlotustools.com
WebPagetest
Providing testing infrastructure for making websites faster
This tool, originally developed by AOL for use internally, is an open source project for making the web faster. This tool allows users to run a free website speed test from multiple locations around the globe. Users can either run simple tests or perform advanced testing like video capture and content blocking.
Website: webpagetest.org
GA Configuration – Raven Tools
Faster and better Google Analytics report
With this tool users can set up and configure Google Universal Analytics Events and Campaign Variable tracking. They can use the URL Builder to add Campaign Variables to the links they share in order to keep a track of how the traffic interacts with their site in Google Analytics. The Universal Event Tracking Code enables users to set up events in their Universal Analytics like ratings, newsletter sign-ups, and blog comments.
Website: raventools.com/gaconfig
Uptime Robot
A smart and easy resource to keep websites error-free and running
Every website owner knows that things can go wrong sometimes, either with the code, server, or network. This tool is all about helping website owners keep their websites up and running. It constantly monitors the websites and sends alerts if the sites are down. It monitors HTTP(s), Ping, and port, and checks keywords. It views uptimes, downtimes, and response times.
Website: uptimerobot.com
SEMrush
Insight into competitors’ marketing strategies to make better online marketing decisions
Getting insights into competitors’ strategies in display advertising, organic and paid search, and link building has been made easy for marketers with this tool. They can see competitors’ best keywords, discover new organic competitors, analyse online rivals’ ad copies and keywords, and analyze competitors’ display ads. It also enables them to see top publishers and advertisers, spot new ones, even conduct a deep links analysis and spot the links’ geo-location. They can also find the relevant long-tail keywords for SEO and PPC campaigns, uncover rivals’ video ad strategies and create an effective ad campaign, and also see the competitors’ best-performing PLAs.
Website: semrush.com
SEO Centro
Get all the tools required for SEO success, at one place
This tool helps you with your search engine strategy. The best tool, SEO analyzer checker supports webmasters by giving an in-depth analysis of the website and its ranking, page-wise. Meta tag analyzer helps know how search engine friendly your website is.
Keyword Tool
The best alternative to other keyword research tools
As a business owner, online marketer, or content creator, this tool will definitely help users grab people’s attention to click on their ads or read their content by generating up to 750+ long-tail keyword suggestions for every search term. It is an extremely reliable tool with no errors. With this tool, users can discover thousands of long-tail keywords by automatically generating Google’s auto suggestions based on the chosen domain and language. These keywords can be exported and used for content creation, SEO, PPC, and other marketing campaigns.
Website: keywordtool.io
XML-Sitemaps
Quick and easy sitemap generator for optimising websites
Google published the XML protocol under the Attribution/Share Alike Creative Commons license in order to encourage other search engines to adopt this protocol. This move means XML format will become a standard feature of all website creation and development. Hence, this tool is an essential component for businesses as it helps them create an XML sitemap that can be submitted to Google and other search engines to help them crawl their websites. It also helps create a Text sitemap, ROR sitemap, which is an independent XML format for any search engine, and an HTML sitemap that can let end-users easily navigate their websites. This tool also provides search engine bot simulator, HTTP headers viewer, keyword density calculator, and SERP position.
Website: xml-sitemaps.com
LikeAlyzer
Analyze the potential and effectiveness of the Facebook pages
This tool can be used by beginners, webmasters, and social media experts to monitor, compare, and explore the possibilities of their Facebook pages. This Facebook analytics tool provides detailed information and explanation of the issues identified and tips on how to address these issues. It offers comprehensive reviews and tips for companies looking to be successful on Facebook, on how to improve their interaction with existing and potential customers. It provides a simple and complete overview of the user’s Facebook page with relevant feedback to get their social campaign on the right track.
Website: likealyzer.com
WooRank
Analyzing unlimited websites, tracking progress in real-time
Trusted by thousands, this tool provides an in-depth website analysis that can help website owners track and fix their website’s weaknesses, thereby improving the website’s rankings and online visibility through SEO, social media, and much more. Users can use this tool to discover which keywords their competitors are targeting and tweak their strategies with the Competitive Analysis feature. The tool’s Integrated Marketing Checklist gives an easy-to-use set of tasks so that the user doesn’t feel overwhelmed about optimizing their website and knows which task to tackle next.
Website: woorank.com
Webtext Tool
Write a search engine friendly text
Write a search engine friendly text on the fly, without rewriting afterwards. This tool provides guidance on how to write optimized texts and all other complex SEO subjects are accessible without any technical knowledge. With webtexttool, you optimize your creative text directly. The tool helps you find the right keyword and gives SEO optimization tips and suggestions which you can apply directly. The tool was launched in April 2015 and now has more than 2,500 customers.
Website: webtexttool.com
SEOPressor
Revolutionizing WordPress SEO for a tangible competitive edge
The constantly changing world of SEO calls for a tool that meets the evolving SEO needs, and SEOPressor does just that by providing SEO clarity on WordPress sites with its customization and optimization features. This tool aims to revolutionize WordPress SEO through its five pillars that provide improved on-page SEO analysis for enhanced content, actionable SEO insights, comprehensive semantic builder, customized crawler navigation for definitive indexing, and effortless monitoring and designing optimum link structure to increase reader retention.
Website: seopressor.com
Buzzsumo
Identify key influencers for promoting content with visually simple and compelling data
Users can get insight into what content is most shared across all social networks, review content that the influencers share and amplify, and also track competitor’s content. Influencer marketing is a powerful way to reach a wider target audience, and this tool helps users find, analyze, follow, and export influencer data. Users can identify content that resonates and find the most shared content formats. This tool’s competitive intelligence helps find the competitor’s most shared content, competitor content performance reports, and amplifiers who share competitor’s content.
Website: buzzsumo.com
Emma
Maximising the power of marketing’s most effective channel
This tool helps marketers and other users build smarter email programs to maximise the power of this marketing channel. With custom template designs to show-stopping visual content, this tool can have users’ email campaigns looking gorgeous in no time. It also provides users with email campaign reviews and proven tips to boost open and click rates. Be it custom sign-up forms or integrations to advanced API support, this tool’s technical services can help marketers take their email campaigns to the next level of success.
Website: myemma.com
Bulk Seo Tools
Best website SEO checker you’ll ever need
This site is useful for webmasters who are looking for various SEO tools at one place. It helps in checking hundreds of URLs at once. It also has a feature to compare one’s site with competitors. There is no captcha code required to access any tool which saves time and money. This site includes tools category like : SEO tools, domain tools, IP Lookup tools,text tools, & web links. User can also download its browser extension and use it on the go.
Gtmetrix
Detailed insight on site loading speed with actionable recommendations
This tool provides an insight into the loading speed of a site and provides actionable recommendations on how to improve the speed. It provides a comprehensive picture of how the site loads and helps detect the bottlenecks. The additional features of this tool help test pages to optimize the site, get alerts if the page triggers a certain condition, and analyse the loading speed from different regions around the world.
Website: gtmetrix.com
Fanpage Karma
Analyzing social media profiles to increase social reach
This tool is used to analyse one’s own profile, as well as the competitor’s to increase the website’s social reach. This tool analyses every single detail of the posts like the best times for posting, best and least engaging posts, and the best posting frequency. It gives an insight into the interests of the fans and influencers and how they communicate with the page. Users can learn what works in the market and find trending topics as this tool provides analytics, market share, and KPI matrix of unlimited number of pages. The tool’s Shitstorm Alerts and the customised morning reports ensure that users can keep a track of their competitor’s actions, and the unlimited analytics lets them check out the key performance indicators to discover trends.
Website: fanpagekarma.com
Keyhole
Comprehensive social media analytics to guide overall digital marketing approach
The real-time dashboard shows how many people posted with the user’s hashtag, and also the number of retweets, likes, and impressions the campaign is generating. The dashboards are easy to read and share, and helps amplify a brand’s message by tracking the most influential people engaging with the user’s keywords. Reaching out to them increases the reach and value of the brand. It also has data exportation, real-time topic tracking gender analysis, repetitions per user, and device recognition which helps users get all the data around their hashtags, keywords, and URLs.
Website: keyhole.co
OpenLinkProfiler
Freshest backlinks for unlimited domains
This free SEO tool provides backlink builders with backlinks that have been confirmed within the last 90 days. The tool uses its own website crawler and finds links that are all active and influence the position of a website on Google and other search engines. This saves users from dealing with outdated data, and the sophisticated filters save their time by giving them the exact backlinks they are looking for. Its database is continually updated every 5 minutes giving the user the most current backlinks, giving better insight for better decision-making. It makes for a great tool for any SEO marketing professional.
Website: openlinkprofiler.org
Small SEO Tools
A stack of premium quality tools for better search engine rankings
With a set of premium quality and free tools, Small SEO Tools can help users enhance their SEO strategy. Users can use the keyword position tool to check the website’s position and determine what needs more work. Duplicated content can topple a page’s rank, so the plagiarism checker helps to determine how unique and original the article is, and the similar page checker checks for any similarity between two pages for proper distinction. Users can also generate a report showing the authority of up to 10 domains at a time using the domain authority checker. Creating URLs that are easier to remember for end-users is important, and the URL rewriting tool offers to turn long URLS into short, static ones. Apart from these, there are many other features offered to optimize rankings and visibility.
Website: smallseotools.com
Hashtagify
Accelerate business growth, brand awareness, and marketing effectiveness
This is one of the most advanced Twitter hashtags search engine. This tool helps users find the best hashtags to target a wider audience. Users can amplify their reach, identify the right influencers, and make smarter marketing decisions to expand their business using the intelligent Hashtag Marketing. The Hashtag Lab tracks and analyses every single hashtag in depth. The Users Lab analyzes Twitter accounts to gain competitive analysis and learn from top influencers. The Hashtagify Library provides an encyclopaedia of hashtags, and the Hashtags Cafe gives daily suggestions of hashtags based on a balanced diet customized for the user’s needs.
Website: hashtagify.me
Moz
A deeper dive into SEO for optimizing social presence
There is a tool in there for every kind of social marketer. Users can uncover content and link building opportunities, track the site’s link profile over time, and compare with competitors for intelligent, targeted link building. It shows how the listing appears on local search engines and directories, and how it can be made better with Moz Local. It provides in-depth content audits and performance tracking to amplify content strategy, and helps connect with influencers and discover engaging topics.
Website: moz.com/researchtools/ose
SEO Book
An all-in-one SEO training with tools, videos, and so much more
This tool provides access to wide variety of SEO tools. It contains both free and paid tools. It is the best place for all SEO professionals and DIY webmasters. This tool provides access to SEMrush, free Firefox extensions, free web based tools and some additional SEO tools. It also provide search analytics and keyword research tools to help in your digital marketing campaign.
Website: tools.seobook.com
SEOquake
On the fly webpage analysis against critical SEO parameters
This is a popular and handy analytic SEO tool for Firefox, Chrome, and Opera browsers to obtain information about a site’s page rank, Google index, Alexa, and other parameters. Users can also create their own parameters on SEOquake. The Analytics Reports gives insights into the competitor’s strategies in display advertising, organic and paid search, and link building. Users can cross, combine, and visualise SEMrush data to compare competitive domains.
Website: seoquake.com
Submit Express
Wide range of powerful tools to increase visibility and rankings
This site offers wide array of search engine optimization tools for online marketers, website owners and webmasters. This site offers wide range of tools for keyword research, free search engine submission etc. Keyword forecast tool helps you get the best keywords to optimize your content for the best results. This tool also helps in increasing the visibility and search engine ranking. It offers tools like link popularity checker, broken link checker, XML sitemap submissions etc.
Website: submitexpress.com
Seo Chat Tools
Effective suite of tools to track and analyze SEO efforts
It offers complete set of SEO tools which helps user in forming the best SEO strategies that work perfectly for users site. Other SEO tools available here help in discovering other issues like missing alt text, meta tags and broken links. Along with these wide variety of SEO tools, it also offers tools for PPC, Social Media, Schema Implementation, Web designing, etc.
Website: tools.seochat.com
KeywordSpy
Spy on the competitor’s landscape through actionable information
This tool provides advertisers, publishers, affiliates, and companies with a powerful set of privileges that make every PPC and SEO analysis task faster and easier. Its competitive intelligence feature helps users know their competitor’s PPC and organic campaigning strategies, while the ROI indicator helps the users pinpoint profitable keywords and ad-copy combinations of the competitors. Using the keyword research feature, users can build a profitable list of keywords with the help of a massive database, and can also monitor keyword performance with real-time tracking.
RankTank
Build and share your own SEO tools
The RankTank provides a platform of various SEO tools for keyword research, link building, on-site SEO etc., which the site owners can use to soar high in the search engine world. Using the RankTank tool one can even build their own SEO tools and share it with others. The RankTank also provides various technical knowledge through videos and webinars for all SEO professionals.
Website: ranktank.org
Webconfs
All SEO utilities & information inside a single platform
Webconfs is a tool that provides various SEO tools & webmaster utilities that the site owners can use in optimizing their websites. The Webconfs tool also provides various articles and information related to SEO.
Website: webconfs.com
Site Analyzer
Comprehensive SEO diagnosis to improve user experience
This is one of the most efficient website analyzer tools that website owners can use to get a higher rank and improve user experience. Users can get a complete diagnosis of their landing pages, monitor developments with Site Analyzer Score to improve their websites and control their SEO. They can scan for any technical errors, check for broken links, content quality of each page, the architecture, and outbound links. This tool makes it possible to analyze position tracking of the user’s website and the competitor’s to identify best keyword opportunities. Its Site Analyzer API allows the user to integrate the Page Analysis tool directly onto the user’s website, which can enable them to collect personal data from the site visitors to build their own leads database.
Website: site-analyzer.com
Long Tail Pro
Generate unique long tail keywords in minutes!
Long Tail Pro was born out of a need for a software that can assist in creating unique long tail keywords in a matter of minutes. Users can generate hundreds and thousands of long tail keywords based on 1 single root keyword or multiple root keywords at once. SEO executives spend hours scouting for relevant and low competition keywords, but Long Tail Pro can help you accomplish it in minutes. Long Tail Pro allows you to generate more than 800 keywords using the data from the Google keyword tool. Simplify your keyword research with this convenient tool.
Website: longtailpro.com
SharedCount
A comprehensive tool for tracking URL shares and likes
This tool helps users find out how many times a given URL has been shared on major social networks. The tool queries the data directly from the services, and the results are cached for 20 minutes to an hour for any given URL, depending on the caching involved.
Website: sharedcount.com
Broken Link Checker
A reliable and flexible platform for fixing link problem
This tool checks websites and blogs for dead links, validates internal and external URLs, shows the location of problematic links in the users’ HTML, and reports error codes like 404 for all bad URLs. It not only tells the user which of their hyperlinks are dead, but also shows where exactly those stale references are located in their HTML code. Dead hyperlinks is detrimental to the reputation of an online business, but this free website validation tool analyses the entire site, keeps track of issues already reported, and doesn’t repeat the same invalid URL.
Website: brokenlinkcheck.com
Content Idea Generator
Creating titles with personality for creative content
Users just need to toss in a keyword with this tool, and it will generate a list of titles that are interesting, funny and shocking with some personality. This simple and easy-to-use tool spits out some really useful gems for content creators.
Website: portent.com/tools/title-maker
Snippet Optimization
Constructing eye-catching listings to optimize content and maximize click-through rate
This tool allows webmasters and content publishers to construct page titles and meta description tags that create aesthetically-pleasing listings. Users can increase their organic traffic for a particular keyword, which comes handy when users know they’ll probably never outrank the site above theirs, like Wikipedia or a government website, for certain keywords. Keeping the site’s listing unique and pleasing to the eye is the best bet in this scenario.
Website: seomofo.com/snippet-optimizer.html
SERP’s SEO Tools
Track, monitor, and optimize performance in organic search results
SERP’s SEO Tools provides a free collection of SEO research & analysis tools for the SEO professionals. The SERP’s SEO tools help the site owners to keep track of their keywords on multiple search engines and devices from multiple locations. Along with the tools, it also provides various technical information and blogs about SEO.
Followerwonk
Analyzing social authority for optimal social growth
Using this tool, website owners can search for Twitter bios to connect with anyone, or even compare Twitter accounts to find overlaps and target new influencers. It helps break down followers by location, bio, and who they follow more, and use actionable visualisations to compare their social graph with their competitors. Users can optimize their customer interaction by matching their activities to gains and losses in followers and find out what their followers like best.
Website: moz.com/followerwonk
Übersuggest
Taking keyword research to the next level
What the user cannot find in the Google Keyword Planner, they can find using this tool. This tool helps users to quickly find new keywords that can help connect with the right audience. This tool takes keyword research to a whole new level with plenty of keyword ideas for SEO, PPC, and content marketing campaigns.
Website: ubersuggest.io
Compete
Best-in-class self-service platform for monitoring competition
This self-service platform helps marketing professionals monitor competition by delivering data needed to make informed strategic decisions. The tool helps glean comprehensive intelligence on the competitor’s and industry performance which can help the user benchmark their performance, identify areas of opportunities, and plan successful campaigns. This tool helps incorporate charts and other data to the internal reports, and also monitor the competitor’s SEO, SEM, email, and social media marketing channels which can help users adjust their strategy.
Rignite
Insightful analysis to grow following, boost engagement, and win sales
Rignite provides a set of social media marketing, monitoring, management, and analytics tool for business owners, brands, teams, and agencies. Users can manage engagement on all their social accounts from one social media monitoring tool, and can keep a close eye on their competitors and influencers. They can also get results from all campaign related activities across all platforms. The features of this tool enable users to get activity reports showing growth and engagement, and compare the engagement, clicks, and reach of the posts to decipher what content is most appealing to audiences.
Website: rignite.com
Social Crawlytics
Monitoring and analyzing social metrics to identify opportunities
Users can get social metrics, most shared authors, and a robust API, all in one tool. This tool helps users identify influencers, and also get information about where their competitor’s content is being shared and promoted. The tool’s enterprise scale technology sifts through the data, and users can monitor, schedule, and analyse social sharing metrics in one dashboard.
Website: socialcrawlytics.com
Keyword Revealer
Saving time and money by uncovering low competition keywords
This tool is a huge time saver for anyone looking to uncover low competition keywords. Using the rapid keyword research, users can uncover thousands of untapped long-tail keywords for any niche. They can then focus their SEO efforts on easy-to-rank terms with low difficulty scores. The Keyword Brainstorming tool breaks down the difficult task of discovering new phrases by allowing the user to discover the specific context in which the keywords are being used within the search engines. The Rank Tracker saves time and money by automating the process of checking keyword rankings. Users can not only view the current rank but also measure changes in rankings since they started ranking keywords.
Website: keywordrevealer.com
BROWSEO
See your web page in pure HTML form without any styles
BROWSEO is a tool that helps the visitors view the pages of the website through the eyes of the search engine. The output of BROWSEO is similar to what search engines see when they visit a page. When it comes to analyzing the site structure and other numerous factors such as no of words on page, header tags, meta tags etc., BROWSEO is the tool of choice among many other tools.
Website: browseo.net
LSI Graph/LSI Keyword Generator
Easy and convenient keyword generator for rank improvement
LSI Graph is the latest free SEO tool that allows users to generate Latent Semantic Indexing keywords. This is one of the simplest tools that can be used by anybody, even with no SEO skills. It is more important to use LSI keywords than follow a keyword density formula to rank higher in search engines. And this tool provides an easy and convenient method for researching LSI keywords related to the target keywords. The user just needs to add their target keyword and it will generate the associated LSI keywords.
Website: lsigraph.com
Keyword Eye
Providing data to design SEO campaigns for explosive growth
This suite of tools has been designed for marketing firms and individuals to get their hands on the best data possible. This tool helps users identify the popular long-tail keywords, and also get a glance at the competitor’s backlinks and see what they are ranking for, as also their AdWords and organic ranking. Users can also see what questions people are asking online and target those specific questions with informative content.
Website: keywordeye.com
Searchmetrics Website Analyzer
Search & content optimization platform
Searchmetrics website analyzer helps the site owners to develop and execute long term digital marketing and content strategies. This tool includes various SEO functions such as PPC, keyword research, social links etc. Searchmetrics is a leading provider of digital marketing software & SEO services.
Website: suite.searchmetrics.com/en/research
Open SEO Stats
Instant checking of the value of a web page
This is a link analysis algorithm used by the Google search engine, which represents the importance of a page on the web with a numeric value. It also provides information on backlinks, indexed pages, cached pages, socials, geo IP location, and more. This tool provides a small code that can be added to any page on the user’s site to view the current Google PageRank value of the web pages on their sites.
RankWatch
360 Degree SEO solutions to propel growth and success
This tool offers multiple features which help website owners and SEO agencies to pinpoint areas where a website is losing traffic and areas where it can gain traffic. Its Rank Tracker helps users to calculate keyword rankings accurately in an instant, and also identify and optimize keywords they might be unaware of. Users can also find who their organic or paid competitors are and do a comparison with their keywords. It also helps users do an in-depth analysis and evaluation of their website, provides an insight on the drivers of profitability and performs forecasting on various scenarios.
Website: rankwatch.com
Internet Marketing Ninjas
One stop for all the SEO tools you require
Internet Marketing Ninjas offers all the tools required to succeed online. It helps in achieving great success in all the areas of internet marketing through its comprehensive collection of tools that are best suited for an SEO campaign. This tools also helps in growing the business stronger and more profitable. By using Internet Marketing Ninjas, user gets access to the best SEO practices adhering to web standards .
Website: internetmarketingninjas.com/tools/
Yellowpipe Robots.txt Generator
Assistance in creating robots.txt files and blocking SPAM-bots
This tool helps in creating robot.txt file. Robot.txt file is a small text file that resides in the home directory. This files notifies the search engine bots about which files/file type and/or directories should not be crawled by them. This tools also includes a way to block some of the spider that collect the email addresses stored on the site. Such bots are called spam bots.
SEO Tools for Excel
Take your SEO to the next level with tools for Excel
Get the Excel plug-in for all your online marketing needs. This tool is very helpful if you have to export a huge amount of data into Excel all the time. You can create reports and dashboards easily with the help of this tool. All types of online analytics can be done directly and you can even link up to the likes of Google Analytics, SEOlytics etc. for more power.
Website: seotoolsforexcel.com/blog/
Sitemap Generator
Indexing web pages to enhance visibility
This tool enables websites to generate sitemap.xml files and can process end number of pages. It also provides site map validator, reports broken links, handles cookies, page redirects, VML, and CMS. Sitemap increases a website’s visibility to Google, Bing, Yahoo, and other search engines, since all search engines use the same XML-based protocol to gather additional information about a website.
Website: web-site-map.com
Solid SEO Tools
Best tool for all SEO analyst – get all your needs served at one place
Get all your SEO tools under one roof. If you want to start an audit or want to get a backlink and analyze about everything else, than this is the best tool. One of the sub tool, Article Rewriter, helps you to modify and rewrite your article effectively. Plagiarism checker helps you identify if your article is unique and not duplicated by many. There are many other such tools that will be useful throughout your campaign.
Website: solidseotools.com
XML Sitemap Generator
Maximising search engine coverage and ranking
This free HTML, RSS, and Google XML Sitemap generators for Windows, WordPress, and Online tells search engines when and how often pages are updated. Sitemap helps the search engines find pages on a website that might not otherwise be found, and also provides additional supporting information about the pages. It creates a structured list of all the pages on a site to improve search engine coverage and ranking. This tool helps the website verify its ownership with the search engines, giving access to a wealth of information about how Google sees the web page and how visitors are finding the website.
Website: xmlsitemapgenerator.org
Website Penalty Indicator
Monitoring Google updates to avoid penalties and improve search engine rankings
Every year Google rolls out algorithmic updates, most of which are minor, and occasionally also rolls out major updates like Google Panda and Penguin that can have serious impacts on the search engine results. This tool uses SEMrush organic traffic data to help website owners know the dates of these Google updates which can explain changes in rankings and organic website traffic.
Website: feinternational.com/website-penalty-indicator
UtmTag
Saving time and enhancing accuracy of tagging links for Google Analytics
Tagging your links is a crucial part of your marketing efforts to know if your strategies are generating the necessary results. UtmTag makes this rather boring task easier and more accurate by letting you define your own presets for generating links correctly tagged with UTM codes. This free digital marketing tool also offers an array of other benefits. It saves you time and the possibility of making mistakes by ensuring you always share the right links. You just have to copy/paste the link to be tagged, and it will take care of generating the correct links so that you can measure the effectiveness of each channel, and decide if it is beneficial to invest in it or not.
Tweak Your Biz
Generating shareworthy titles for higher traffic
Users just need to enter a topic and this tool will generate impressive titles for various articles and blog posts. A great title can increase tweets, Facebook likes, and visitor traffic by 50% or more. All you need to do is enter your topic and get going.
BrightLocal
Clear, branded reports to impress customers and prospects
BrightLocal saves users time by providing various reporting tools under one roof. Through its Track Ranking feature, it enables users to view the SERP results from any location and benchmark their progress against their competitors. It helps fix incorrect information and build new directory listings to boost local SEO rankings, and also reports on the most important local ranking signals. This tool helps users get actionable data on key areas of local optimization like on-site, off-site, and rankings, and sends out alerts of any new reviews so the business can take action immediately. A business can also use the tool’s white-label services to impress clients and prospects with a detailed report.
Website: brightlocal.com
Web SEO Analytics
Minimize your SEO efforts using the tools made for experts
Best tools for online marketing platform for specialists. It is the most effective SEO tool box in the market. It generates detailed reports for all the pages of your website. The single report will give you details of your on-page optimization, link architecture, domain strength and social media reputation. Thus, the best tool for all your SEO needs.
Website: webseoanalytics.com/free/
Monitor Backlinks
Discover and analyze backlinks for growth opportunities
This tool enables users to check backlinks for any domain. The backlinks are sorted by strength, and it provides weekly reports with the competitor’s top new backlinks, which can help users to view their link building strategies and replicate their backlinks. The keywords ranking checker shows the keyword evolution in Google along with a comparison report with the competitors. This tool allows users to see at a glance how their new backlinks influence their keyword position and the traffic generated to the website.
Website: monitorbacklinks.com/seo-tools/free-backlink-checker
iSpionage
Dominate competition with up-to-date competitive intelligence information
This tool can be used to benchmark campaigns against the competition to monitor threats, and differentiate the user’s ads and offers with a massive amount of competitor data at their fingertips. This tool monitors the entire conversion funnel, which makes it easier to gather competitive intelligence data by getting access to complete competitor keyword lists. Users can use this tool to improve user experience and conversion rates with side-by-side conversion funnel comparison and A/B test monitoring.
Website: ispionage.com
Rank Signals
Uncovering online rivals’ link building strategy and traffic sources
This is one of the most effective tools for finding and identifying a competitor’s link building strategy. Since maintaining a high quality link profile is vital, this tool helps identify bad and spam links, and also identifies and reports links which have been changed or removed. It also shows the social sharing metrics across major social networking sites.
Website: ranksignals.com
Dead Link Checker
Getting rid of links damaging a site’s ranking and usability
Broken links stop search engine website crawlers, hence damaging rankings by preventing Google, Yahoo, Bing, and other search engines from indexing the page, and negatively affecting user experience by redirecting visitors to error pages. This tool’s Multi Check enables the user to run the tool through multiple websites in one go, and the report is emailed automatically to the user. The Auto Check runs the tool through the website on a regular basis with automatic reports sent to the user.
Website: deadlinkchecker.com
Exposely
Instant access and reach to the largest audience through quality and engaging influencers
This is social advertising platform where brands come to tell their story through online influencers. It facilitates organic, transparent, and lasting relationships between brands and influencers. Influencers can track performance with analytics and insights, and use the tools to understand who their audience is, how to engage with them, and how to effectively monetise their influence. This tool serves as a powerful platform to get a brand out there to an already existing audience that engages regularly with social media.
Website: exposely.com
ContentIdeator
Boosting content creativity to enhance user experience
For all the content creators, curators, writers, and digital marketers, this tool can help them find good topics to write about, generating ideas that the audience will love and connect to. This tool can help writers explore popular topics in their industry to come up with fresh content ideas. They can find content by topic and domain to curate content which is trending in a particular niche. Users can find what titles are working best for their competitors and run analytics to identify the best social networks to connect better with their audiences.
Website: contentforest.com/ideator
URI Valet
A culmination of tools for quick quality checks on URIs
This is a culmination of tools that can be used on a regular basis while performing technical audits, site reviews, and overall document quality control. This tool checks all the server headers and shows the final destination URI if a URI is redirecting. It provides character and word counts for meta description and meta keywords, and categorises, counts and presents unique objects in a summary form along with interactive Flash charts. It also provides data on download time using six different speeds.
Website: urivalet.com
GeoRanker
Local SERP analysis easier than ever before
It is an easy to access tool that helps you analyze your local SERP. The best part about GeoRanker is its simplicity. Using this tool, the data on ranking is accurately obtained. It connects to the server all around the world and crawls the exact ranking for the user. It proves to be a powerful tool for a strong online presence.
Website: georanker.com/free-local-seo-tools
Meta SEO Inspector
A useful platform for checking meta data not usually visible while browsing
This Google Chrome extension lets users inspect the meta data found inside the web pages which are usually not visible while browsing. This tool is mainly for web developers who need to verify the HTML of their site to follow the webmasters’ Google guidelines. It is also a useful tool for those who are curious about any page contents that are usually not visible, but can reveal interesting site properties. It shows alerts when the meta data is not within certain ranges.
Website: omiod.com/meta-inspector.php
SocMetrics
Harnessing the power of influencers for quality reach and engagement
SocMetrics is for marketing professionals looking to build an effective social media campaign based on the influencers in their industry or niche. This tool puts users in a position to create stronger word-of-mouth and increase sales. It helps identify existing influencers for a particular niche and understanding the potential advocates. They can also drive their messages in an authentic manner to engage their audiences, while monitoring and analysing campaign ROI.
Keyword.io
A monumental step in modern keyword research
Whether you are doing PPC campaigns or SEO or writing an article, this tool is a user’s go-to manual for a comprehensive list of highly relevant keyword suggestions to improve their content. If you need help researching your content and finding a better advertising niche, then you could use the long-tail keywords from Google, or the long-tail keywords from Amazon to determine what your next bestseller could be. Even though Google dominates the search engine world, businesses could still find inspiration from other sources by using the tool’s keywords from Bing and Wikipedia features, which could give them more options and an advantage over the competition. If you are an app developer or trying to sell your services, you could use keywords from Fiverr or Google Play Store to target potential audience.
Website: keyword.io
SEOToolSet
Test, analyze, and boost your SEO strategy
This site offers 3 ways of using all the tools available: By using free samples, by free subscription and by paid subscription. All the three ways cover varied preferences and services. It contains set of SEO tools that include keyword suggestion tool, single page analyzer, Link analysis report etc. All these tools help in testing, analyzing and boosting the SEO strategy
Website: seotoolset.com/tools/free-tools/
Rankinity
Real-time website rank analysis to optimize SEO success rate
Rankinity serves an important need of measuring internet visibility of a website in real-time. Checking keywords in multiple search engines enables a business to estimate its standings, reveals weaknesses in its promotion strategy, analyzes competition for target keywords, and makes necessary adjustments to outperform their internet visibility to that of their competitors. This tool also helps to locate fast-growing websites in the search engine visibility range. It provides tons of features like flexible rank checking intervals, assigning weight to keywords, complete branding of the interface, monitoring site positions in multiple search engines and enhance the promotion strategy by focusing efforts on the most effective channel.
Website: rankinity.com
Redirect Detective
Discovering the path of the redirects
This free tool enables users to do a full trace of a URL redirect. As an internet marketer who uses redirects for their affiliate links, this tool provides an easy way to ensure that their affiliate links redirect to the correct URL. It shows the complete path a redirect takes to get to the end point. A marketer can check to see if an affiliate network is being used correctly and also see where the tracking cookies are being set. They can also check where their competitors’ links go to and what affiliate networks they are using, and use that information to improve their site. If their website has been moved to a new domain, it is essential to get the redirects correctly in place, or else they can end up losing visitors and search engine rankings. This tool helps to check if the redirects are pointing to the correct place on the new domain.
Website: redirectdetective.com
Email Extractor
A powerful all-in-one email spider software
This tool has been designed to extract email addresses from sources like local files, websites, and search engines. This utility features advanced keyword search that doesn’t exist in many other email extractors. The advanced limiters of scanning make it possible to extract only the needed email addresses from the web pages. This tool makes it possible for users to conduct email marketing campaigns as every email campaign requires large lists of email addresses.
Website: emailextractorpro.com
SEO SiteCheckup
All the tools at your fingertips for a supercharged analysis
Users can run unlimited analysis on the tool’s most powerful servers, automatically keep track of weekly changes in the SEO variables, and get notifications if the SEO score changes. The tool also provides users with actionable reports broken down into simple language. It also provides users an opportunity to improve their SEO against their competitors, and create editable SEO reports for their clients or partner websites.
Keywords Toaster
Designed to accomplish daily PPC and SEO tasks with ease and speed
There are four keyword tools in this app. The Keywords Wrapper helps users to organize AdGroups in AdWords or other PPC platforms. They can also extend their keywords list with all possible keyword combinations using the Keywords Mixer. The Keywords Typos Generator prepares a list of negative keywords which can prevent their ads from showing for highly demanded keywords. The Keywords Ideas Generator is a very handy tool for bloggers to discover new related terms for their service or product that can enrich their article.
Website: keywordstoaster.worldofsolomon.com
Dyno Mapper
The best solution for realizing the true architecture of a website
Users can create, edit, customise, and share visual sitemaps from scratch, find and fix linking issues to resolve any costly errors, display analytics, monitor the website’s health to ensure integrity of information, make daily tracking of keyword rankings and keyword volume, and audit website pages to ensure they conform with accessibility standard so that it is accessible to all. Users can also collaborate and share ideas with other users when envisioning a new plan.
Website: dynomapper.com
Web CEO
A powerful marketing platform for creating branded reports
This powerful marketing tool for SEO and SMM professionals provide them with automated rank tracking, keyword research, and SEO audits. The SEO tools help users with link detox and social media tracking. Users can use the analytical tools for competitor research and performance tracking, while it also helps with branded reporting, schedule report emailing with client satisfaction in mind.
Website: webceo.com
Klear
Measuring social web for smarter marketing
This social intelligence platform helps users monitor and report through social media listening, analytics, and reporting. It helps find and create relationships with the top influencers in the users’ niche, and allows them to track their landscape, identify opportunities and obstacles, and develop a winning strategy. From intuitive interface to the sheer density of useful information, this powerful tool has something for every professional social marketer.
Website: klear.com
Found SEO Tool
A snapshot of what is and isn’t working to feature ahead of competition
This tool provides the initial snapshot of all the strategies that have been implemented and also displays the detail about which strategies are best and which one is not working well for the project. This tool produces complete SEO audit report on entering just one URL. This report covers detail information with an advice on improvisation without incurring any cost. It also helps in making the decisions that will lead users’ site to better search listings.
Website: found.co.uk/free-online-seo-audit-tool/
After the Deadline
Enhancing the content style for greater engagement
This tool helps content writers and other marketing professionals write better with less time spent on editing the articles. The artificial intelligence and natural language processing technology finds any writing errors and makes smart alternative suggestions. This tool provides writers with contextual spell check, advanced style check, and intelligent grammar check.
Website: http://www.afterthedeadline.com/
First Site Guide
Start, run and grow your online presence
This is the perfect tool for individuals who are new to the online world. It can help the users start a personal or business blog/website. Using this tool, the users can showcase their hobbies, offer advice to others or just share personal stories, pictures, and videos. First Site Guide helps users make new connections globally. They enable their users to buy, sell or share their passion by providing them useful resources and easy to follow step-by-step Free guides.
Website: https://firstsiteguide.com/
Xtensio
Create smarter documents and streamline your workflow
This tool is used as a strategy and communication platform wherein teams can create, collaborate, and share documents. Users can create pitches, sales sheets, reports, agendas, case studies, etc. and share their ideas with others to turn business goals into reality. It helps users to demonstrate their vision with beautiful and smart documents, creative web pages, and presentations. This tool is a top-rated tool among entrepreneurs, consultants, agencies, and educators with over 3,50,000 users.
Website: https://xtensio.com/
Mobile Monkey
A forefront multi-functional tool for companies of all sizes.
Are you tired of low conversion rates on mobile devices? MobileMonkey is an excellent chatbot platform for small business and aims to connect and engage with new customers 24/7 in real-time via Web Chat, SMS, Messenger, Instagram and WhatsApp. We are the world’s Leading OmniChat platform with key features like a ‘multi-platform chatbot builder’ that allows businesses to reuse chat marketing content across any chat platform, and a ‘Unified Chat Inbox’ that lets you manage all of your inbound and outbound messaging conversations in a single place, and a toolbox of automations and integrations to help scale your business messaging efforts. The platform’s simplicity makes it ideal for entrepreneurs and marketers in smaller companies, while its technology makes it suitable for enterprise customers, as quoted by Entrepreneur Magazine.
Website: https://mobilemonkey.com/