Here at eIntelligence, we are excited to announce our new partnership with Blacksmith Agency, a team known for its innovative approach to digital marketing. We are combining our PPC expertise with Blacksmith Agency’s creative web solutions to drive even more value for our clients. This partnership is focused on delivering results that go beyond expectations, leveraging cutting-edge strategies that set us apart in the digital space.
One of our most recent collaborations was actually with a client whose previous performance of PPC was very poor. So, we just created a fresh, high-converting landing page for them. The case study shows how just a fresh landing page can become the difference to make successful PPC campaigns.
The challenge was clear: the client had invested in PPC ads, but the conversion rates were low, and they weren’t seeing the return on investment that they had hoped for. Working closely with the talented team at Blacksmith Agency, we crafted a targeted landing page designed to precisely address the pain points of the client’s audience while staying aligned with their PPC goals.
Jessica Roberts, PPC Strategist, shared the following, “We knew that the current landing page just wasn’t meeting the mark, but with Blacksmith Agency’s design expertise, we were able to make a page that not only looked great but was actually converting visitors to leads.”
The landing page was made clean in design, easily navigable, and it had a really clear call to action and no distractions at all. We also applied strategic A/B testing in order to actually monitor its constant effectiveness and improve it according to that. Results quickly followed. Conversion rates skyrocketed by 30%, and the general ROI of the PPC campaign went up multifold.
Blacksmith Agency’s Peter Harrison had a few thoughts as well: “This project epitomized what design and strategy accomplish together. An optimized landing page combined with precise targeted PPC work, and that meant a real difference in the outcome for the client.”
Through tools such as Google Analytics, studies have shown that landing page performance directly impacts the success of the PPC program. Bounce rates are significantly reduced and ad relevance improved when optimizing the page, thereby lowering the cost-per-click as well as improving campaign efficiency overall.
Thanks to this collaboration, both eIntelligence and Blacksmith Agency could offer the client measurable results and prove that when design and strategy align, then magic happens. For more on taking your PPC campaigns to the next level, be sure to visit site.
