Website architecture and search engine optimization services go hand-in-hand. The proper structure facilitates site navigation and helps people move through a website smoothly. Effective site architecture is like a tree graph, with the homepage at the root and all subsequent pages branching out from there. Some pages also contain additional branches and these further link to other pages. In the end, your visitors will get the information they need and leave the site happy and ready to re-visit.
The right URL structure is essential to website architecture. URLs are the building blocks of an effective site hierarchy, pass equity from domain to domain, and direct visitors to their desired destinations. A good URL structure is easy to read, contains target queries, and replicates logic across the entire website. Submitting an XML sitemap to search engines also helps the ranking of important URLs. Also, don’t forget to keep your URLs simple and avoid overcomplicating them.