Website Health Score Increased
About our client
Critter Control provides professional pest control services across Florida’s most demanding markets: Tampa, Orlando, Polk, and Lake County. With years of experience in wildlife removal and pest management, they built a solid reputation locally but struggled to translate that success into online visibility. Their website was broken, slow, and invisible to potential customers searching for pest control solutions. They needed a partner who could fix the technical chaos and turn their digital presence into a revenue driver.
Problems & Challenges Faced By Our Client
When Critter Control came to us, their website was a technical disaster holding back their business growth. Broken forms meant lost leads daily. Redirect chains and 404 errors frustrated users and search engines alike. Mixed HTTP/HTTPS URLs killed their credibility. Mobile users faced a broken experience. Page speed was abysmal. Content was thin and outdated. Low quality pages dragged down their entire site’s authority. Their SEMrush health score was in the red, and worst of all, they were invisible in local search results despite operating in high demand markets. Every day they waited was money left on the table while competitors captured leads they should have owned.
How We Fixed The Foundation & Built For Growth
We didn’t slap a Band-Aid on surface issues. We performed a complete technical audit, identified every blocker preventing their success, and executed a systematic recovery plan. Our team tackled critical technical fixes first to stop the bleeding, then moved into optimization and content strategy to drive sustainable growth. Every decision was data-driven, every change was measured, and every improvement was designed to convert visitors into paying customers.
Then we focused on speed, mobile experience, and content quality to ensure users stayed and converted. Finally, we integrated trust signals like Google reviews and optimized every page for local search dominance.
Numbers That Speak Louder Than Words
Explore the real results we've delivered within just 3 months, measurable growth, higher engagement, and performance gains that prove the power of smart strategy and expert execution.
Website Impressions Increased
Lead Increased
Complete Digital Transformation Solution
From broken website to lead generation powerhouse. We rebuilt Critter Control's digital foundation from the ground up. First, we eliminated every technical obstacle preventing users from converting and search engines from ranking them.
We fixed their broken contact forms so leads could actually reach them. We cleaned up redirect chains and 404 errors that were destroying user experience and SEO value. We unified their mixed HTTP/HTTPS URLs to restore trust and security.
Next, we optimized for performance. Page speed improvements meant users stopped bouncing. Mobile fixes opened up the majority of their traffic that was previously hitting broken pages. We created fresh, locally optimized content for each service area and updated every meta tag and image alt tag for maximum search visibility.
Then we added conversion accelerators. Google reviews were integrated directly on the site to build instant credibility. We identified and redirected thin content pages that were dragging down their domain authority. The robots.txt file was optimized to guide search engines to their best pages. We cleaned up URL structures for better user experience and SEO clarity.
What We Built For Sustainable Growth
Every feature designed to capture and convert
Technical SEO Overhaul
Complete elimination of site breaking issues including form fixes, redirect optimization, 404 resolution, and HTTPS implementation that restored search engine trust and user confidence.
Mobile Optimization
Fixed all mobile device issues to deliver seamless experience for the 70%+ of users searching for pest control services on their phones.
Strategic Content Development
Created location specific, keyword optimized content that speaks directly to customers in Tampa, Orlando, Polk, and Lake County while satisfying search intent.
Trust Signal Integration
Embedded Google reviews throughout the site to provide social proof at critical decision points in the customer journey.
Conversion Rate Optimization
Updated meta tags, image alt tags, URL structures, and chat functionality to maximize lead capture from existing traffic while scaling new visitor acquisition.
What Our Clients Say
We pride ourselves on delivering exceptional web solutions. See what our clients have to say about their experiences and the results they’ve achieved with our team.
Charlie (Owner - Critter Control)
Before working with this team, our website was costing us business instead of generating it. We knew something was wrong but didn't know where to start. They came in, diagnosed every issue, and fixed things we didn't even know were broken. Within three months, we started seeing more calls. Within six months, we were turning down work because we couldn't keep up with demand. The traffic numbers are impressive, but what matters most is the phone ringing with qualified leads ready to book. Our website finally works the way it should have from day one. Best investment we've made in our business in years.
Results that transformed their business
Critter Control went from a broken website bleeding opportunities to a lead generation system that consistently delivers qualified customers. Their digital presence now matches the quality of their pest control services. They dominate local search results, convert visitors at higher rates, and have the technical foundation to scale further.
organic traffic increase across all service locations in just 6 months
Website health score improved
increase in lead conversions through optimized forms and user experience
improvement in mobile user engagement after fixing device specific issues
