How to Place Ads in Google AI Overviews & Microsoft Copilot

AI is changing search. If you run paid search, you should learn how ads can appear inside Google AI Overviews/AI Mode and how Microsoft Copilot can help your work.  Google AI Overviews gives users quick answers on the search page. When your ad matches the user’s intent, Google can show your ad near that AI answer. This does not replace normal search ads. It adds a new place where your ad may appear if it is relevant and useful. Microsoft Copilot is a creative and planning tool. It helps you write ad copy, find keywords, and test ideas. It can speed up your work and help you make better ads in less time. This guide explains the steps in very clear language. It also shows how AI Powered Search can boost results when you plan the right way. 

How to appear in Google AI Overviews/AI Mode  

Start with strong search campaigns that match user intent. Use clear headlines and descriptions that solve the user’s problem in simple words. Make sure your landing page answers the query fast and well. Keep mobile layout clean, and calls to action clear. Add helpful assets like sitelinks, callouts, and structured snippets. Keep product feeds clean for shopping ads. When your ads and pages match the query and show value, Google is more likely to place them near AI Overviews. 

How to use Microsoft Copilot to improve your ads  

Copilot can draft multiple versions of your ad copy. It can suggest new keyword themes and help you find gaps in your current campaigns. You can ask it to align copy to different user intents, like research mode or buy-now mode. Always review the results to make sure they are simple, true, and on brand.  

Why data quality and trust matter  

AI works best with clean input. Use accurate tracking so you can see which placements drive value. Keep privacy rules in mind and collect consent in the right way. Good data improves bidding, ad quality, and user trust. Bad data makes ads weak and can hurt results in AI contexts. 

What this means for teams in India 

Many brands want reliable ppc services in India. AI can help you find better queries and improve your bids. AI Powered Search helps you spot intent and seasonality so you can adjust fast. This can lift results across search and the new AI placements. When you plan and test often, you can turn small wins into steady growth.  

What Data has to say 

Many teams see gains when they match intent and fix slow pages. In test accounts, marketers often report higher click-through rates after improving page speed to under two seconds and aligning ad copy to the AI answer. Results vary by industry and budget, but the direction is often positive when setup is solid and tests are steady. 

Helpful official resource  

If you want to learn more about how ads work in Google Surfaces, visit Google Ads Help at Google Ads Help Centre. This is a high authority source and is useful for policy, formats, and best practices. 

Real industry facts 

 According to Google’s Marketing Live 2025 updates, more than 1.8 billion queries each month are now showing AI Overviews in search. Microsoft has also reported that ads integrated into Copilot interactions are delivering click-through rates up to 30% higher than standard search ads. These figures show that AI surfaces are no longer experimental—they are already driving measurable reach and engagement for advertisers worldwide. 

Conclusion  

AI can help your ads show up when it matters most. With simple, clear copy, strong landing pages, and clean data, your search ads can appear in Google AI Overviews/AI Mode and work better with help from Microsoft Copilot. This also supports AI Powered Search plans in many markets, including ppc services in India. If you want expert help with planning, setup, and ongoing testing, e intelligence can guide you. We focus on real results with paid search and smart use of AI, so your campaigns stay simple, clear, and effective. Visit us to explore how we can support your goals. 

FAQs  

How do I get my ad into Google AI Overviews?  

There is no special ad type available for purchase. Google may show your existing search ads in AI Overviews when your ad and landing page strongly match the user’s intent and offer clear value. Keep your copy simple and your page fast. 

Does Microsoft Copilot place ads for me?  

Copilot does not place ads for you. It helps you create, plan, and improve. You still launch and manage campaigns in your ad platform. Use Copilot to draft ideas and speed up testing. 

Will this work for ppc services in India?  

Yes. The same setup and testing process applies. If you work in ppc marketing India, focus on intent match, fast pages, and clean tracking. Keep your message direct and helpful. 

What should I change first if the results are weak?  

Fix page speed and clarity first. Then tighten your keywords, simplify your ad copy, and test new calls to action. Make small changes, measure, and repeat.