Let's Get Your Campaigns Live.
You've signed. Now the clock is running. This page is your complete e intelligence onboarding guide — everything you need to get your PPC campaigns built, launched, and generating leads as fast as possible.
Follow this guide step by step. The faster you complete each section, the sooner your ads go live.
Complete the Checklist
Provide access and business information so we build accurately and fast.
Live in 14 Days
Our standard target from signed contract to live campaigns.
We Handle the Hard Bits
Conversion tracking, campaign architecture, ad copy, and reporting — all on us.
What Happens in the First 30 Minutes
The moment your contract is signed, here's what happens on our side — and what you need to do this week.
Within 30 minutes of signing:
- Welcome email from your assigned Account Manager at e intelligence
- Email includes: your AM's direct contact, onboarding questionnaire link, and kickoff call booking link
- Your account is created in our project management system
- Internal team is briefed on your business and goals
Within 24 hours of signing:
- Your Looker Studio reporting dashboard structure is initiated
- Preliminary keyword and competitor research begins
- Kickoff call is confirmed with calendar invites sent
Your priority actions this week:
- Complete the PPC onboarding questionnaire — takes about 20 minutes, shapes everything
- Book your kickoff call — use the calendar link in your welcome email
- Prepare to grant account access (full guide below — no passwords required)
Your Kickoff Call With e intelligence
Your kickoff call is typically scheduled within 4–6 days of signing. It's a 60-minute video call with your Account Manager and PPC Lead.
Who Should Attend From Your Side
- You — the main contact and decision-maker
- Your budget owner or approver, if that's a different person
- Whoever manages your Google Ads account or website access, if relevant
What We'll Cover
- Your business, goals, focused services/products and 90-day success picture
- Target keywords, locations, and campaign types for Month 1
- Account access and conversion tracking plan
- Ad copy and creative approval workflow
- Launch timeline and communication schedule
Three Things to Do Before the Call
- Complete the PPC questionnaire at e intelligence
- Search your top 3–5 keywords on Google and notice which competitors are advertising
- Think about this: what would make this PPC engagement an obvious success for you 90 days from now?
Account Access: What We Need and How to Grant It
Granting access doesn't mean sharing passwords. All major platforms support manager or viewer access that you can revoke at any time. Here's exactly what we need and how to set it up.
Google Ads Account Access
Why we need this This is where your campaigns are built, managed, and reported on. Without access we cannot build or optimise anything. We use a manager account link — no passwords are ever shared.
Permission level Admin access — allows us to manage campaigns, bids, and budgets. You retain Admin and can revoke anytime.
How to grant access:
- 1. Sign into your Google Ads account at ads.google.com
- 2. Click the Settings gear → Account access
- 3. We'll send you an invitation via our Google Ads Manager Account (MCC). You'll see it listed here.
- 4. Click 'Accept' on the invitation from our manager account
- 5. Don't have a Google Ads account yet? Let us know — we'll set one up for you as the owner.
Google Analytics 4 (GA4)
Why we need this GA4 tracks user behaviour on your website and is where conversion events are configured and imported into Google Ads. Without it, we cannot set up audience-based bidding or attribute leads accurately.
Permission level Administrator access — allows us to set up conversion events, audiences, and reports. You retain Admin.
How to grant access
- 1. Sign into Google Analytics at analytics.google.com
- 2. Click Admin (cog icon, bottom left) → Property → Property Access Management
- 3. Click the blue + button → Add users
- 4. Enter the email address we provide and assign Administrator role
- 5. Click Add
Google Search Console
Why we need this Search Console provides organic search data and is used to verify indexing, identify crawl issues, and cross-reference paid vs organic keyword overlap for strategic planning.
Permission level Full user access — read-only view of search performance data.
How to grant access
- 1. Sign into Google Search Console at search.google.com/search-console
- 2. Select your property (your website)
- 3. Click Settings (cog icon) → Users and permissions
- 4. Click Add user and enter the email address we provide
- 5. Select 'Full' permission and click Add
Google Tag Manager
Why we need this GTM is where conversion tracking tags are installed on your website — form submissions, call tracking, purchase events, and custom goals — without direct code changes for every update.
Permission level Admin access — allows us to create and publish tags. You retain Admin.
How to grant access:
- 1. Sign into Google Tag Manager at tagmanager.google.com
- 2. Select your account and container
- 3. Click Admin → User Management
- 4. Click the + button and enter our email address
- 5. Select ' Admin ' permission level and click Save
- 6. No GTM installed yet? Let us know — we'll provide the code snippet for your developer.
Website / CMS Access
We may need website access to install tracking code or make landing page improvements. Here's what that looks like by platform:
| Platform | What We Need & How to Grant It |
|---|---|
| WordPress | Create a new Editor or Administrator user at WP Admin → Users → Add New. We'll only edit approved pages and install pre-agreed plugins — never delete content. e intelligence builds on WordPress, so we're very familiar with the environment. |
| Brizy / Duda / GoHighLevel | e intelligence works natively with Brizy, Duda, GoHighLevel, and ClickFunnels. Share collaborator or team member access via the platform's user management settings. We'll advise on the specific level needed for your platform. |
| Shopify | Go to Settings → Users and Permissions → Add Staff. Grant permissions for Online Store (full access) and Analytics. |
| Wix / Squarespace | Invite a Co-owner or Administrator via the platform's Permissions settings. Required for GTM or tracking code installation. |
| Custom Website | Provide your web developer contact and we'll coordinate GTM installation directly with them. Or provide an admin login with clearly defined change scope. |
The PPC Onboarding Questionnaire
This form is the foundation of your campaign strategy. The quality of what we build is directly proportional to the quality of what you provide here. Please take 20 minutes to complete it honestly.
The questionnaire covers 8 sections:
About You and the Account
Your contact details, timezone, communication preference, and any additional team members we should copy on updates
Your Business and Website
What you do, which services we're advertising, pricing, customer lifetime value, and your top 3–5 competitors.
PPC Goals and Target Audience
Your primary goal, what 90-day success looks like, target locations, and your ideal customer profile.
Budget, Bidding, and Paid History
Monthly ad spend, whether it can scale, previous Google Ads history, and your CPL or ROAS targets.
Technical and Account Setup
Existing Google Ads details, GA4 status, conversion tracking, GTM, website platform, and CRM.
Creative Assets and Landing Pages
Existing creative, brand guidelines, tone of voice, destination URLs, and creative approval workflow.
Scope and Campaign Types
Which campaign types are in scope and your reporting frequency preference.
Final Notes and Context
Past agency experiences, must-haves, sensitivities, or anything else we should know before we start.
Creative Assets: What to Prepare
For Search campaigns, we write all ad copy. For Display, YouTube, and Performance Max campaigns, we'll need creative assets from you. Here's what to gather.
Always Required
- Brand logo — PNG or SVG, transparent background, minimum 300×300px
- Brand colours — hex codes preferred
- Unique selling points — the 3–5 things that genuinely differentiate you from competitors
- Brand tone of voice — even 3 words helps: 'professional, friendly, trustworthy'
For Display and Performance Max Campaigns
- High-quality photos: premises, team, work in progress, completed projects (1200×628px landscape, 1200×1200px square)
- Real photography significantly outperforms stock images
- If stock images are needed, confirm we can source them or provide a library
For YouTube Campaigns
- MP4 video file, minimum 720p, 15–60 seconds
- Video uploaded to your YouTube channel
- Custom thumbnail if required (1280×720px)
Trust and Social Proof Assets
- Customer testimonials with name and location or company
- Google review screenshots or star rating graphic
- Any industry accreditations, certifications, or awards
- Case study results — even 1–2 client outcome summaries make a real difference
Call Tracking: Why It Matters and How We Set It Up
If phone calls are a significant lead source for your business, call tracking is non-negotiable. Without it, you're optimising your campaigns based on a fraction of your actual lead data.
What Call Tracking Is
Call tracking assigns unique phone numbers to different advertising channels so that when a prospect calls, the system records exactly which keyword, ad, and campaign triggered that call—not just that a call happened. This level of insight helps businesses optimize their PPC services for better lead quality and higher ROI.
Why It Matters for PPC
- Without call tracking, phone leads are invisible to your Google Ads optimisation — Smart Bidding can't learn from calls, it can't see
- For service businesses, 50–80% of conversions often happen via phone — optimising without this data means making decisions on a minority of your leads
- Call tracking enables Google Smart Bidding to factor phone leads into bid decisions, typically improving CPL by 15–30%
How e intelligence Sets It Up
- Google Ads call extensions with Google forwarding numbers — free, built into Google Ads
- Dynamic Number Insertion (DNI) via GTM — website visitors from different channels see different numbers
- Call conversion events created in Google Ads and GA4 with minimum duration thresholds (typically 60 seconds)
- Call data feeds directly into your Looker Studio dashboard
Landing Pages: The Biggest Lever in Your PPC Performance
The landing page is where your ad budget either works or doesn't. A great ad gets the click — the landing page decides whether that click becomes a lead. This matters more than most clients expect.
What Makes a High-Converting PPC Landing Page
- Message match: the headline should closely mirror the ad — if the ad says 'Emergency Plumber Dallas', the page opens with exactly that
- Single, clear call to action — not four competing options
- Phone number prominently displayed — click-to-call on mobile is non-negotiable
- Form with as few fields as possible — every extra field reduces conversion rate
- Trust signals: reviews, accreditations, years in business, guarantees
- Social proof: specific testimonials with names and outcomes
- Mobile-first: most local PPC traffic arrives on mobile
- Fast load time: every second above 3 seconds costs roughly 20% in conversions
Common Issues That Destroy PPC Performance
- Sending all PPC traffic to the homepage instead of a purpose-built landing page
- No click-to-call button on mobile
- Slow load speed, especially on mobile
- Generic content that could apply to any business in the category
- Multiple competing CTAs — contact us, book now, learn more, follow us
What e intelligence Does Before Launch
During the campaign build phase, we review every landing page your ads will direct traffic to. We provide a written assessment of any conversion barriers we identify and recommendations to address them. Landing page builds and optimisation are available as an add-on service — ask your Account Manager. e intelligence builds high-converting landing pages on all major platforms, including Brizy, WordPress, GoHighLevel, Duda, and Shopify.
Your Shared Tools and Communication Channels
Looker Studio Dashboard
Your live PPC performance dashboard, updated daily, accessible 24/7. Link shared in your first week and pinned in every weekly email. Shows spend, leads, cost per lead, campaign performance, and trends.
Shared Strategy Folder
A shared Google Drive or OneDrive folder containing your strategy document, keyword research, ad copy for review, monthly reports, and all key project documents. You always have access.
Weekly Email Updates
Every Friday: a structured written update from your Account Manager. Subject format: 'Week [X] Update | [Your Company] | [One-line summary]'. Covers: what happened, what we changed, what you need to do, and what's next.
Monthly Strategy Call
45–60 minutes via Zoom or Google Meet. Agenda sent the day before. Written post-call summary within 24 hours.
Direct AM Contact
Your Account Manager's direct email and phone. Response within 4 working hours during your business hours. For urgent issues: call directly — e intelligence answers.
e intelligence Portal
VIP members have access to the e intelligence members area and dedicated project manager for coordinating any additional services (web design, content, SEO, social media). Everything integrated.
Your 30-Day Launch Timeline
| Days | Phase | Key Activities |
|---|---|---|
| Day 0 | SIGNED | Contract signed. e intelligence welcome email sent within 30 minutes. Questionnaire and kickoff link provided. |
| Days 1–3 | BRIEF | Questionnaire completed. Preliminary research begins. Kickoff call scheduled. |
| Days 4–5 | KICKOFF | 60-minute kickoff call. Strategy aligned. Post-kickoff recap and "What to Expect" document shared. |
| Days 5–6 | ACCESS | Google Ads, GA4, GTM, and website access granted and confirmed. |
| Days 6–8 | AUDIT + RESEARCH | Full account audit completed. Keyword research performed. Competitive analysis delivered. |
| Days 7–8 | TRACKING | Conversion tracking implemented and verified. Call tracking configured. Reporting dashboard built. |
| Days 8–12 | BUILD | Campaign structure created. Ad copy written. Audiences configured. Bidding strategy established. |
| Days 10–12 | CREATIVE REVIEW | Ad copy submitted for approval. A 48-hour review turnaround is requested. |
| Days 12–14 | PRE-LAUNCH QA | Quality assurance completed. Tracking tested. Budget confirmed. Final approval received. |
| Days 14–15 | LAUNCH 🚀 | Campaigns go live. Launch confirmation sent. Daily monitoring begins. |
| Days 15–28 | LEARNING PHASE | Daily performance monitoring. Weekly email updates. No major bid adjustments during the learning period. |
| Day 30 | FIRST REVIEW | 30-day performance report delivered. Month 2 strategy prepared. First strategy review call held. |
Your First Performance Report: What to Expect
How e intelligence Sets It Up
Day 30 of your engagement, or the first business day of the following month. Delivered as a PDF report and updated Looker Studio dashboard.
What the Report Contains
- Total ad spend vs budget
- Total leads — form fills and tracked calls
- Cost per lead — overall and by campaign
- Best-performing campaigns, keywords, and ad variants
- Device and geographic performance breakdown
- Learning phase summary: what we observed and concluded
- Month 2 plan: what we're changing and why
- Honest performance read: on target, above, or below — and what that means
How to Read the First Report
- Month 1 is a baseline, not a verdict. Conversion rates and CPL often improve significantly in Month 2.
- Focus on the trend direction: are leads increasing? Is CPL decreasing? These signal a healthy account.
- If CPL is above target in Month 1, read the explanation. It's usually the learning phase — the Month 2 plan addresses it directly.
A Clear Division of Responsibilities
The best client relationships are built on clarity. Here's exactly what e intelligence owns and what you own.
e intelligence Owns This
- Campaign strategy, structure, and architecture
- Keyword research, selection, and negative keyword management
- Ad copy writing, testing, and refinement
- Conversion tracking implementation and verification
- Weekly optimisation of all campaigns, every week
- Weekly performance email every Friday
- Live Looker Studio dashboard maintenance
- Monthly strategy call and written post-call summary
- Proactive performance flagging before you ask
- Budget pacing and campaign allocation management
You Own This
- Completing the onboarding questionnaire accurately
- Granting account access within 3 business days
- Ad copy feedback within 48 hours
- Lead quality feedback — tell us when quality shifts
- Business updates: new services, pricing, promotions
- Attending or responding to the monthly call
- Pausing requests (holiday, capacity, budget freeze)
- Keeping billing active on your Google Ads account
- Sharing new testimonials, reviews, or creative assets
- Final approval of ad copy before campaigns launch
Onboarding FAQs
Our target is 14 days from signed contract to live campaigns, provided access is granted and ad copy is approved on schedule. The most common cause of delay is a late questionnaire or slow creative approval. Move fast and we’ll move fast with you.
No problem. e intelligence will set up a new Google Ads account in your name with you as the owner. We connect our Manager Account to manage campaigns on your behalf. If you ever leave, the account, history, and data come with you.
Tell us as early as possible. Campaigns can be paused immediately — ad spend stops when campaigns are off. However, pausing and restarting can reset the learning phase. We’ll advise on the least disruptive way to manage a pause.
Your assigned e intelligence’s Account Manager. They own your relationship, coordinate the internal PPC team, and send your weekly updates and monthly call. Their direct email and phone are in your welcome email. You also have access to senior management if you ever need to escalate.
14 days is our target. Multi-location campaigns or e-commerce setups with Shopping campaigns may add 3–5 days. Your Account Manager will give you a personalised timeline at the kickoff call.
Yes. Every guide in this page is written for non-technical users, step by step. If you get stuck, your Account Manager will walk you through it on a 10–15 minute call. You don’t need to understand the ‘why’ — just follow the steps and ask if anything is unclear.
Yes. e intelligence offers white-label fulfillment across PPC, SEO, web design, content writing, email marketing, social media management, logo design, print design, hosting, and more — all under your brand. Ask your Account Manager or visit www.eintelligenceweb.com
You're All Set. Let's Get Started.
Everything you need is in this guide. The fastest path to your campaigns going live is completing your questionnaire and booking your kickoff call today.