What Working With
e intelligence Actually Looks Like.
Most agencies talk about results. Few show you the process, the timeline, the deliverables, and what they expect from you before you sign. We're different.
This page tells you exactly what happens from first contact to live campaigns — and what ongoing management truly involves, week to week and month to month.
No mystery. No surprises. Just a transparent picture of how a professional PPC engagement works with e intelligence.
What Happens Before You Sign Anything
Before we ask for a signature, we give every prospect a genuine, senior-level assessment of their PPC opportunity. Here's what that includes.
Free PPC Audit
If you have an existing Google Ads account, our senior strategist will review it thoroughly: campaign structure, keyword strategy, Quality Scores, wasted spend, conversion tracking accuracy, and competitor positioning. If you're still deciding whether to choose PPC, you'll also receive a written summary of our findings and recommendations—even if you decide not to work with us.
Opportunity Analysis
We estimate the realistic lead and revenue opportunity your specific market and budget can generate. Not a generic projection — this is based on actual search volume data, local competition levels, and real conversion benchmarks from comparable accounts.
Competitor Ad Review
We show you what your top 3–5 competitors are running on Google: their messaging, keywords, landing pages, and how aggressive their ad presence is. You'll understand the competitive landscape before you enter it.
Budget Assessment
We'll tell you plainly whether your proposed budget is sufficient for your stated goals. If it isn't, we'll say so. We'd rather have that conversation before you commit than leave you underpowered.
Our Pre-Sale Commitment
- We won't promise specific lead numbers before auditing your account and market
- We won't use inflated projections to win your business
- We won't rush you into a contract before you're confident
Your First 14 Days: A Day-by-Day Timeline
From the moment your contract is signed, here's what happens and when. This timeline assumes all access is provided on schedule. Delays in access grant shift the launch date by the same amount.
DISCOVER
Days 1–2
What we do:
- Welcome email within 30 minutes of signed contract
- Assign dedicated Account Manager and PPC Lead
- Send onboarding questionnaire and kickoff booking link
- Internal team briefed on your business and goals
- Begin preliminary competitor research
What you receive: Welcome email with your AM's direct details, questionnaire link, and calendar booking link. A named person on your account within the hour.
Expected outcome: You feel confident the engagement is underway. You know exactly who is working on your account and what to do this week.
RESEARCH
Days 3–5
What we do:
- Review completed questionnaire (read twice before kickoff)
- Full keyword research brief completed
- Audit existing Google Ads account — quality scores, wasted spend, quick wins
- Prepare competitive ad landscape overview
- Draft initial campaign structure recommendation
- Host 60-minute kickoff call — strategy, tracking, access, creative approval workflow
What you receive: Post-kickoff email recap within 2 hours. Confirms every decision, access requirements, and the Month 1 plan. The 4-week What to Expect roadmap is shared.
Expected outcome: Both sides are fully aligned on goals, strategy, and launch timeline. No ambiguity about what comes next.
BUILD
Days 6–10
What we do:
- Obtain and verify all account access (Google Ads, GA4, GTM, website)
- Implement and verify conversion tracking — forms, calls, purchases
- Build full keyword lists: core, long-tail, and negative keyword framework
- Construct campaign and ad group architecture
- Configure audiences, bidding strategies, and budget allocation
- Set up Looker Studio reporting dashboard
- Write ad copy variants — minimum 3 per ad group
What you receive: Ad copy submitted for your review. Live Looker Studio dashboard link. Strategy document for sign-off.
Expected outcome: A fully built campaign — with verified tracking — ready for your approval before one dollar is spent.
LAUNCH
Days 11–14
What we do:
- Incorporate ad copy feedback — 48-hour turnaround assumed
- Pre-launch QA: tracking tests, ad policy compliance, budget pacing checks
- Campaign launch — typically mid-week
- Daily delivery monitoring in first 72 hours
- Verify all conversion events firing post-launch
- Send launch confirmation note
What you receive: Live campaigns generating real clicks. Launch confirmation with first impressions and a clear summary of what we're watching in the learning phase.
Expected outcome: Campaigns are live, tracking is verified, and weekly updates begin from day one.
What Ongoing Management Actually Means at e intelligence
We manage your campaigns' is one of the most overused phrases in digital marketing. Here's what it means in our operation — broken down into specific activities, deliverables, and standing commitments.
Weekly Optimisation — Every Week, Without Exception
Every account in our management receives structured optimisation every week. Not when something breaks. Not when we feel like it. Every week.
| Optimisation Activity | What We Do and Why It Matters |
|---|---|
| Search Term Review | We review every search query that triggered your ads. Irrelevant queries are added to your negative keyword list. This typically saves 10–20% of budget in the first month alone. |
| Negative Keyword Management | Ongoing refinement to prevent ads from showing for irrelevant, low-intent, or harmful queries. Protects budget and improves Quality Scores. |
| Bid Adjustments | Review performance by device, time of day, location, and audience — then adjust bids accordingly. A mobile user on Sunday evening may convert very differently from a desktop user on Monday morning. |
| Audience Review | Monitor remarketing and in-market audience performance. Identify segments to bid up or exclude based on conversion data. |
| Ad Copy Testing | Monitor CTR and conversion rate by ad variant. Pause underperformers. Write and test new copy when statistically reliable conclusions can be drawn. |
| Budget Pacing | Ensure daily budgets are delivering effectively. Redistribute budget between campaigns based on real-time performance data. |
| Conversion Analysis | Review conversion data for anomalies or tracking issues. Flag unusual patterns immediately. Your lead quality feedback is actively requested. |
| Quality Score Monitoring | Monitor ad relevance, expected CTR, and landing page experience — the three components of Quality Score that determine your ad position and cost per click. |
Weekly Performance Reports — Every Friday
Every Friday you receive a structured written update from your Account Manager. Not a dashboard alert. Not an auto-generated data export. A real summary written by a human who knows your account.
Every weekly report covers:
- Total spend this week vs budget pacing
- Total leads — form fills and tracked calls — with cost per lead
- Best-performing campaigns, ad groups, and keywords this week
- What we changed and why
- What we observed that we're still watching
- What we're doing next week
- Any decisions or actions we need from you
Our reporting principle: We give you the honest read, not the comfortable one. If something underperformed, we explain why and what we're doing about it. Problems are never buried in charts or averaged away in monthly totals.
Monthly Strategy Calls
Once per month, a 45–60 minute video call with your Account Manager and PPC Lead. These aren't update calls — they're strategy sessions.
- Full month performance review: what the data actually says
- Growth opportunities: new campaign types, untested keywords, new audiences
- Budget planning: is the current allocation right for your goals?
- Business updates: new services, pricing changes, seasonal events, market shifts
- Month ahead plan: what changes we're making and what outcomes we're targeting
Within 24 hours of every monthly call, you receive a written summary of decisions made and the Month Ahead plan.
Live Looker Studio Dashboard — 24/7 Access
We build and maintain a custom Looker Studio dashboard for every client. Access it anytime — not just when we send a report.
- Total spend to date vs monthly budget
- Total leads — form fills and tracked calls — with cost per lead
- Best-performing campaigns, keywords, and ad groups
- Geographic and device performance splits
- Week-over-week and month-over-month trend comparisons
The dashboard is yours — we share full edit access. You can explore it, filter it, and share it with your team or clients. Transparency is the default, not a premium add-on.
Communication: What to Expect, and What We Expect
What You Can Expect From Us
- Weekly performance email every Friday — no exceptions
- Response to emails within 4 working hours (your business hours)
- Monthly strategy call, every month
- Proactive flagging — you hear from us before you notice a problem
- Honest reads — we never spin a bad week as a good one
- A named Account Manager as your single point of contact
- Escalation to senior management — always available
What We Ask of You
- Ad copy feedback within 48 hours of submission
- Lead quality feedback — tell us when call or form quality shifts
- Flag business changes early: new services, pricing, promotions
- Attend or respond to the monthly strategy call
- Trust the learning phase — no major conclusions in the first 7 days
- If something feels off, tell us rather than letting it simmer
Your Complete Deliverables Checklist
Here's every deliverable included in e intelligence standard full PPC management service.
Setup & Strategy Deliverables
- Competitive landscape analysis
- Keyword research document — core, long-tail, and negative keyword lists
- Campaign structure and ad group architecture document
- Conversion tracking implementation — GTM, GA4, call tracking
- Looker Studio reporting dashboard (live from week 1)
- Post-kickoff written recap and strategy document
Ongoing Monthly Deliverables
- Weekly optimisation on all campaigns — every week
- Weekly performance email — every Friday
- Monthly strategy call and written post-call summary
- Live dashboard access, updated daily
- Monthly performance report
Reporting
- Live Looker Studio dashboard
- Monthly PDF performance report
- Quarterly Business Review for accounts 6+ months
What Changes When You Work With e intelligence
Before: Common PPC Problems
- Paying for irrelevant clicks with no negative keyword strategy
- No idea which keywords or ads are actually generating leads
- Traffic dumped on homepage — visitors bounce without converting
- Monthly PDF report with screenshots but no real explanation
- Account managed by a junior analyst you've never spoken to
- Campaigns built once, then left running for weeks untouched
- Surprised by a bad month with no prior warning from the agency
- Confused about what your agency is actually doing each week
After: What e intelligence Changes
- Negative keyword framework in place from day one — budget protected
- Full conversion tracking attributes every lead to its source keyword
- Landing page assessment and optimisation guidance from the start
- Weekly plain-English email + live dashboard you control anytime
- Senior strategist who knows your account and joins your monthly call
- Structured weekly optimisation on every account, every week
- Proactive flags the moment performance shifts — before you ask
- Complete transparency — account access, weekly updates, live data
Frequently Asked Questions About Working With e intelligence
This is the most common thing we hear. Past agency problems usually fall into three categories: lack of transparency, poor communication, and underperformance without honesty. Our entire operating model addresses all three. We recommend reading this page in full — and asking us specifically about whatever burned you before.
Clicks and impressions begin within days. Meaningful conversion data takes 30–60 days. Reliable optimisation decisions require 90 days. We know that’s a long time when real money is involved. Our commitment is that you’ll understand exactly where you are and why at every stage — not just when things are going well.
We tell you first — before you notice. A genuine performance problem triggers an immediate internal review, a written explanation of what we believe is happening, and a concrete plan with a timeline. If we made a mistake, we own it. Silence and spin are not how we respond to underperformance.
Yes, at any time. You own the Google Ads account and can pause campaigns immediately. If you need to pause for a period, give us as much notice as possible so we can plan the reactivation properly. Campaign pauses affect the learning phase — we’ll advise on the best way to handle it.
Yes — this is one of e intelligence’s primary offerings. We fulfill PPC campaigns completely under your brand. Your clients never see e intelligence. We work as your silent fulfillment partner. For white-label pricing and workflow details, schedule your free consultation with us at: https://eintelligenceweb.com/free-quote
PPC requires time to optimise properly. We ask for a minimum of 3 months: Month 1 is setup and learning, Month 2 is first optimisation, Month 3 is where we start drawing confident conclusions. Shorter commitments produce worse outcomes — and we’d rather be direct about that upfront.
Ready to Start? Here's the Next Step.
If this page has given you confidence in how e intelligence works, the next step is a free, no-obligation PPC audit. You'll speak with a senior strategist — not a sales rep — and get an honest picture of what's possible for your business.