Stop Guessing. Start Generating Leads That Actually Close.
e intelligence manages Google Ads and Microsoft Ads campaigns for businesses that need qualified leads — not more confusion. Our PPC team combines senior-level strategy with complete transparency, weekly accountability, and a process built around your actual business goals.
No junior staff learning on your budget. No black-box reporting. No vague monthly PDFs. Just honest, senior-led campaign management that earns its fee week after week.
Senior Strategists Only
Every account owned by a PPC specialist with 5+ years of hands-on campaign experience.
Weekly Transparency
Weekly plain-English performance emails + a live Looker Studio dashboard you can check anytime.
You Own Everything
Your Google Ads account, data, and creative assets are always yours. No lock-in, ever.
Pay-Per-Click Advertising, Explained Plainly
PPC (Pay-Per-Click) means you only pay when someone clicks your ad. You're not paying to be seen — you're paying to be clicked by a person who is actively searching for what you sell, right now.
How PPC Works
When someone searches Google for 'roofing company near me' or 'emergency dentist Houston', they see paid ads at the top of the results. Those ads are PPC — placed through a real-time auction that considers your bid, your ad's relevance to the search, and your landing page quality. A well-optimised campaign can outrank a competitor with double your budget.
Why Businesses Use PPC
Unlike SEO, PPC management services can generate qualified leads within the same week you launch your campaign. It's measurable down to the keyword level, controllable in real time, and highly scalable when managed by experts. A well-executed PPC strategy helps businesses generate more phone calls, form submissions, and conversions by targeting high-intent prospects who are actively searching for your products or services.
Common Mistakes That Waste Budget
- Targeting keywords that are too broad — paying for traffic that will never convert
- Sending all traffic to the homepage instead of a purpose-built landing page
- Not setting up conversion tracking — flying blind on what's actually generating leads
- Neglecting negative keywords — paying for irrelevant searches
- Setting campaigns and walking away — PPC requires weekly attention to stay efficient
- Quitting before the 30–60 day learning phase produces usable data
Why Smart Businesses Invest in PPC
PPC isn't the right fit for every business. But for companies that need qualified leads now — and have the infrastructure to handle them — it consistently delivers some of the highest ROI of any marketing channel.
Immediate Visibility
Appear at the top of Google the same week you launch — not 6 months from now.
Precision Targeting
Target by keyword, location, device, time of day, and audience — down to the zip code.
Fully Measurable
Track every click, call, and form submission. Know exactly which ads drove your leads.
Fully Controllable
Pause, scale, or shift budget in real time. PPC moves as fast as your business.
Highest-Intent Traffic
Reach people the moment they search for what you offer — the most valuable traffic available.
Improves Your SEO Strategy
PPC conversion data reveals which keywords and messages actually work, intel your organic strategy can use.
PPC vs SEO: Which Is Right for Your Business?
Both channels matter. But they serve different goals and work on different timelines. Here's the honest comparison.
| Feature | PPC (Paid Search) | SEO (Organic Search) |
|---|---|---|
| Time to First Leads | Days to 2 weeks after launch | Typically 3–9 months |
| Cost Structure | Pay per click (ongoing ad spend) | Agency fees; no per-click cost |
| Control Over Visibility | Full — appear when budget is active | Partial — rankings shift with algorithm updates |
| Targeting Precision | Exact keyword, location, device, time | Keyword intent, less granular |
| Scalability | Increase budget → increase leads | Harder to scale on demand |
| Long-term Value | Stops when budget stops | Compounds over time |
| Best for | Lead gen now; new markets; seasonal peaks | Long-term authority; content investment |
PPC Services We Offer
Every service below is managed by a dedicated senior strategist. Nothing is handed to junior staff or automated without qualified oversight. Every account in our management receives structured attention every week.
Keyword Research and Analysis
Most businesses running Google Ads are bidding on the wrong keywords. Not slightly wrong. Embarrassingly wrong. They're paying for clicks from people who would never buy from them, while the searches that actually drive revenue get ignored.
Keyword research is the foundation everything else sits on. Get it wrong and no amount of budget, clever copy, or smart bidding will save you.
Here's what we actually do. We map your full service range against real search behaviour, what your customers type when they're ready to buy, when they're comparing options, and when they're just browsing. Each stage needs a different approach. We build for all three.
Then we do something most agencies skip: we build an aggressive negative keyword list from day one. This is a list of search terms your ads will never show for. It's unglamorous work, but it's how you stop paying for traffic that was never going to convert.
What this means for your account: Every ad group is built around intent, not just relevance. You're not just showing up. You're showing up for the right searches at the right moment.
What you get:
- Full keyword discovery across every service you offer
- Competitor and market gap analysis so you know exactly where the opportunity is
- Intent based grouping across awareness, consideration and decision stages
- An ongoing negative keyword strategy that gets sharper every week
Paid Search Advertising (Google and Bing)
This is the core of what most people think of when they hear PPC. Your ads appear at the top of Google or Bing the moment someone searches for what you sell. No algorithm to crack, no audience to build. Just your business, front and centre, exactly when someone is ready to act with the support of PPC services.
The problem is most paid search campaigns are set up once and left. Keywords get stale. Ad copy never gets tested. Quality Scores quietly drop, and cost per click creeps up. Meanwhile the agency sends you a monthly PDF and calls it management.
We do it differently. Every campaign we build starts with the structure. Clean ad groups, tightly themed keywords, copy written to match the search intent. This isn't cosmetic. Google rewards relevance with lower CPCs and better ad positions. A well built account costs less to run and outperforms a lazy one every time.
What this means for your account: You're not just getting ads. You're getting a campaign architecture that compounds over time. The longer it runs, the better it performs.
What you get:
- Google Ads and Bing Ads campaign setup and full ongoing management
- High intent keyword targeting with tightly structured ad groups
- Ad copy written to earn clicks from people who are ready to act
- Conversion and ROAS tracking configured from day one so every pound spent is accounted for
Social Media Advertising
Not everyone who might buy from you is searching for you right now. Some of them are scrolling LinkedIn while waiting for a meeting. Some are on Instagram between errands. They have the problem you solve. They just haven't looked for a solution yet.
That's where social media advertising earns its place. Facebook, Instagram, LinkedIn and others let you reach people based on who they are, not just what they're searching for. Industry, job title, income bracket, interests, behaviour. The targeting precision here is genuinely impressive when it's used well. This works especially well as part of a wider funnel. Someone sees your social ad, clicks through, doesn't convert. Then they search for you on Google a week later. Your paid search campaign catches them. Social plants the seed. Search closes the deal.
One of the many benefits of social media is that it allows businesses to engage with their customers. With social media advertising, you can segment your audience by topic or interests and determine what content is generating the most impressions and engagement.
What this means for your account: You stop waiting for customers to come to you and start putting yourself in front of the right people before they're actively searching.
What you get:
- Advanced audience targeting across demographics, interests and behaviours
- Ad creative and copy built to stop the scroll, not blend into it
- Full funnel retargeting sequences to bring warm audiences back
- Continuous monitoring so budget follows performance, not assumptions
Remarketing Campaigns
The average conversion rate for a website is somewhere between 2 and 5 percent. That means for every 100 people who visit your site, 95 to 98 leave without doing anything. They saw you. They were interested. Life got in the way.
Remarketing is how you get them back.
We build campaigns that follow your warm visitors across Google Display, YouTube and social platforms, showing them relevant ads based on exactly what they looked at and where they are in the decision process. Someone who visited your pricing page gets a different message than someone who only read a blog post. The segmentation is the work.
Done well, remarketing is one of the highest return channels in your account. You're not trying to convince strangers. You're reminding people who already showed interest.
What this means for your account: The traffic you're already paying for works harder. Your cost per acquisition drops and your close rate on warm leads goes up.
What you get:
- Behaviour based audience segmentation so messaging matches intent
- Personalised ad copy matched to each stage of the funnel
- Cross platform retargeting across Google, Meta and YouTube
- Lower CPA and higher conversion rates from audiences already familiar with your brand
Landing Page Optimisation (CRO)
Here's something nobody likes to say out loud. You can have a perfectly built Google Ads campaign and still waste most of your budget. Because if the page people land on doesn't convert, every click is money down the drain.
Most business websites are built to look good or to tell the brand story. Landing pages for paid traffic need to do something specific: get a visitor to take one action. Book a call, submit a form, request a quote. Everything on the page either supports that action or it's a distraction.
We design and optimise landing pages specifically for paid traffic. That means layouts built around the decision, copy that continues the message from the ad, fast load times, clear calls to action and a mobile experience that doesn't make people give up.
Then we test. Headlines against each other. Layouts, button text, form length. Small changes compound into meaningful improvements in conversion rate, and a 1 percent lift in conversion can cut your cost per lead significantly at scale.
What this means for your account: The same ad spend generates more leads. Not because you're paying more, but because the page is doing its job.
What you get:
- Conversion focused page layouts and copy built for paid traffic specifically
- A/B and multivariate testing to find what actually works
- Mobile optimised, fast loading pages that don't lose people on the way to the form
YouTube Ads
Most businesses ignore YouTube as an ad channel. That's a mistake. YouTube is the second largest search engine in the world, and video gives you something text ads simply can't: the ability to show, demonstrate and build trust in 15 to 30 seconds.
We're not talking about expensive TV style productions. Effective YouTube ads are often simple, direct and well targeted. The right message to the right audience at the right moment in their search journey. A roofing company showing storm damaged roofs to homeowners in affected zip codes the day after a hailstorm. A med spa showing a quick before and after to women in a specific age and income bracket. The targeting possibilities are precise.
We handle format strategy, audience build, campaign structure and ongoing performance optimisation. Whether the goal is awareness, consideration or direct response, we build the campaign around the outcome.
What this means for your account: You reach people who've never heard of you, in a format that builds more trust than a text ad ever could.
What you get:
- Video ad strategy and format selection built around your goals
- Precise audience targeting across intent signals, demographics and interests
- Performance based optimisation so budget follows what's working
- Full funnel video campaign structure from awareness to conversion
A/B Split Testing
The best performing ad in your account right now is not the best ad you could be running. It's just the best one you've tested so far. That's not a criticism. That's just how paid media works. The market tells you what works. Your job is to ask it the right questions.
We test constantly. Headlines, descriptions, calls to action, display URLs, landing page layouts, button copy, form length. Every element is a variable. Some tests move the needle a little. Some move it a lot. Over time the cumulative effect is significant.
What we don't do is run a test for a week and call it done. Good split testing needs enough data to be statistically meaningful. We wait for the numbers to tell a real story before making a call.
What this means for your account: Your campaigns get measurably better every month. Not because we got lucky, but because we built a system that learns.
What you get:
- Structured testing across headlines, descriptions, CTAs and display URLs
- Data driven decisions with statistical significance before any changes are locked in
- Continuous improvement cycles that compound into material gains over time
- Clear reporting on what was tested, what won and why
Full PPC Management
Everything above, handled entirely by us, end to end.
If you want to hand this off completely and focus on running your business, this is the option. We plan the strategy, build the campaigns, write the copy, set up tracking, launch, optimise weekly and report in plain English every week.
You stay informed without being buried in data. You own your account, always. And you know exactly where every pound is going because the dashboard is live and the weekly email tells you what changed and why.
This isn't a set it and forget it service. It's active management by a senior strategist with 7 plus years of experience, every single week, without fail.
What this means for your account: You get the results of a full-time PPC team without hiring one.
What you get:
- Complete end to end campaign management from strategy to daily execution
- Weekly optimisation every Monday without exception
- Weekly plain English performance summary emailed to you directly
- A live Looker Studio dashboard you can check any time, no waiting required
- A senior strategist on your account, not a junior rotating through a queue
- Month to month engagement because we earn your business through results, not contracts
PPC Package Pricing
e intelligence offers two structured PPC packages, with custom pricing for ongoing monthly management.
PPC Setup Package — $xxx
- 100 keywords (Depending on Focused Service/Products)
- 6 ad groups (Depending on Focused Service/Products)
- 6 ad copy variants (Depending on Focused Service/Products)
- Keyword research & competitor analysis
- Bid setup
- Conversion tracking pixel
- Landing page optimisation
- A/B split testing
- Monthly performance reports
Monthly PPC Management — Custom Quote
- Everything in Setup, ongoing
- Weekly bid and keyword refinement
- CTR and conversion analysis
- Weekly performance emails
- Monthly strategy calls
- Live Looker Studio dashboard
- Custom quote based on campaign scope
Industries We Specialize In
e intelligence works with service businesses and local businesses across the US and internationally — anywhere high-intent search traffic converts into booked appointments, calls, and sales.
Home Services & Contractors
Plumbers, HVAC, electricians, roofers, landscapers, pest control, garage doors
Healthcare & Dental
GP practices, dental clinics, specialists, physiotherapy, mental health providers
Legal & Professional
Law firms, accountants, financial advisors, mortgage brokers, insurance
Real Estate
Estate agents, property developers, lettings, mortgage brokers
E-commerce & Retail
Online stores, local retailers, service-product hybrids, Google Shopping
Digital Marketing Agencies
White-label PPC fulfillment for agencies reselling to their clients — our specialty
Why Agency Owners and Business Owners Choose e intelligence
Trusted by 85+ active agencies across 10+ countries. Based in Las Vegas, NV. Here's what sets us apart from a generic PPC vendor.
White-Label Ready — Built for Agencies
e intelligence was built specifically for digital marketing agencies that want to resell PPC services under their own brand. Our fulfillment is 100% white-labeled — your clients see your brand, your reports, your relationship. We work silently in the background.
Senior Strategists on Every Account
Every account in our system is owned by a senior PPC strategist. The person who builds your campaigns is the same person who optimises them weekly and speaks to you on your monthly call.
Full Transparency — Your Account, Always
You have full access to your Google Ads account at all times. Our Looker Studio dashboards live 24/7. We never lock data behind our login or make ourselves the sole source of truth.
Weekly Optimization, Not Monthly Maintenance
Every account receives structured weekly optimisation: search term review, negative keyword additions, bid adjustments, ad testing, and budget pacing. PPC deteriorates when ignored — we don't ignore it.
Conversion Tracking Before We Spend a Dollar
We won't launch campaigns without verified conversion tracking. Ads without tracking cannot be properly optimised. If tracking isn't in place, we set it up before a single dollar of budget is spent.
Honest Communication, Every Week
You hear from us every week, whether it's a strong week or a flat one. We give you the honest read — not the comfortable one. Silence is the enemy of a good partnership; we never go quiet.
How Our PPC Process Works:
1. Discover
- Audit your existing account (or start fresh), research your market and competitors, and build a campaign strategy aligned to your real business goals — not generic PPC templates.
2. Build
- Construct the full campaign architecture: keyword lists, ad groups, negative keywords, ad copy variants, audience lists, bid strategies, and conversion tracking. Nothing goes live without your sign-off.
3. Launch
- Campaigns go live with daily monitoring for the first two weeks. We watch delivery, Quality Scores, and early conversion signals. No premature changes during the learning phase.
4. Optimise
- From week three onwards: evidence-based changes every week. Pausing underperformers, scaling winners, adjusting bids, testing new copy, tightening targeting.
5. Scale
- When the data confirms what's working, we build on it — new keywords, geographies, campaign types, and ad formats. Growth is planned, not hoped for.
Frequently Asked Questions
PPC (Pay-Per-Click) means you only pay when someone clicks your ad. Unlike a TV spot or billboard that charges for exposure, PPC charges for actual visits. The ads appear at the top of Google and you bid competitively for placement — but cost is triggered by the click, not the impression.
PPC has two components: the ad spend (paid directly to Google or Microsoft) and e intelligence’s management fee. Ad spend varies widely by industry — legal keywords can cost $15–$50 per click, while local trades may be $1–$5. We give you an honest budget assessment before you commit.
Clicks and impressions appear within days of launch. Meaningful conversion data takes 30–60 days to mature. Confident optimization decisions require 90 days. Month 1 is data collection. Month 2 is optimization. Month 3 is efficiency. Be cautious of any agency promising significant results in the first two weeks.
PPC works best for businesses with a clear, searchable need; the infrastructure to handle inbound leads; a solid website or landing page; and the budget commitment for at least 90 days. Unsure? Our free audit will give you an honest picture — including if we think PPC isn’t the right fit right now.
We set up conversion tracking before any campaign launches — tracking every form fill, phone call, live chat, and purchase from your ads. Our Looker Studio dashboard shows cost per lead and return on ad spend in real time. Every weekly email includes a plain-English performance read.
No. Any agency that does is either misinformed or setting you up for an uncomfortable month three. We guarantee process: expert campaign management, weekly optimization, transparent reporting, and honest communication. We can’t control market conditions or competitor behavior — but we can maximise the efficiency of every dollar you spend.
Yes — this is one of e intelligence’s core offerings. We fulfill PPC campaigns under your brand, with your reporting, with your client communication. Your clients never see e intelligence for agency pricing and fulfillment details.
Ready to See What Your PPC Budget Can Actually Do?
Start with a free PPC audit. We'll review your current campaigns (or your competitors', if you don't have any running), identify where budget is being wasted, and give you an honest picture of what a well-run strategy can deliver.
No obligation. No sales pressure. A real assessment from a senior strategist.