Due to the explosion of technology, more and more businesses are giving up the traditional marketing methods in favor of digital marketing. The growing force of people resorting to their mobile phones, laptops, and other digital devices makes social media marketing a need of the hour more than an option.
Social media marketing has many facets to it, and the information and updates are in real-time. Digital marketing tools is what helps businesses cut through the complicated mazes, like analytics, content marketing, and search engine optimization to craft an intelligent marketing strategy that not only optimizes their website for the search engines, but puts their potential customers first. We bring to you the “Top 100” of these digital marketing tools that businesses need to stock up in their arsenal to optimize their brand for the online marketing world and reach the top of their game.
Helping businesses reach the right people at the right time
Using this tool, users can gain an insight into how many people notice their ads and what percentage visit their website. With its tracking tools users can see the actual sales their website is generating as a result of the ads. They can reach customers by targeting website type, audience type, or remarketing. This tool provides round-the-clock information about how the ads are doing, which can enable users to tweak their ads by trying new search terms.
Enhancing a website for visitors and search engines alike
Website owners can track their site’s performance and get help to fix any issues with their site. This tool aims to help website owners create a site that is optimized for the users as well as be found on the search results. It provides users with a bunch of resources to make their sites not only useful for the site visitors, but also to be easily found in Google search.
Turning insights into strategies to drive sales
Google Analytics 4 (GA4) is one of the most powerful web marketing tools for startups to gain insights into their website and app performance. It provides comprehensive data on user behavior, audience segmentation, and conversion tracking. GA4 goes beyond traditional analytics by leveraging machine learning to provide predictive insights and cross-platform measurement. With GA4, you can track user interactions, understand customer journeys, and optimize your marketing efforts for better results. It offers a user-friendly interface and customizable reporting options to suit your needs. By harnessing the power of GA4, startups can make data-driven decisions, identify growth opportunities, and refine their digital marketing strategies.
Insight into competitors’ marketing strategies to make better online marketing decisions
Getting insights into competitors’ strategies in display advertising, organic and paid search, and link building has been made easy for marketers with this tool. They can see competitors’ best keywords, discover new organic competitors, analyse online rivals’ ad copies and keywords, and analyze competitors’ display ads. It also enables them to see top publishers and advertisers, spot new ones, even conduct a deep links analysis and spot the links’ geo-location. They can also find the relevant long-tail keywords for SEO and PPC campaigns, uncover rivals’ video ad strategies and create an effective ad campaign, and also see the competitors’ best-performing PLAs.
Empowering businesses and enhancing productivity
Google Business Profile is an essential digital marketing management software for startups to establish and manage their online presence on Google. It allows startups to create a detailed profile that appears in Google search results and maps. By claiming and optimizing their Google Business Profile, startups can provide essential information such as business hours, contact details, customer reviews, and website links. This tool enables startups to enhance their visibility in local search results and attract potential customers searching for relevant products or services in their area. Additionally, Google Business Profile provides valuable insights and analytics, helping startups understand customer engagement and improve their online reputation.
Most effective way to monitor activity on your websites & apps
Google Tag Manager is a powerful digital marketing tracking tool that simplifies the process of managing website tags and tracking codes. Startups can use Google Tag Manager to deploy and manage various marketing and analytics tags without directly editing website code. It offers a user-friendly interface where startups can add, modify, or remove tags, such as Google Analytics, Facebook Pixel, or AdWords conversion tracking. By using Google Tag Manager, startups can streamline the implementation of tracking codes, improve website performance, and gain valuable insights into user behavior and campaign performance without relying on developers or technical expertise.
Access a sample of unfiltered Google search requests
Google Trends is a powerful tool that provides startups with valuable insights into search trends and user interests over time. It allows startups to explore the popularity of specific keywords, topics, or industries and identify emerging trends. By using Google Trends, startups can better understand their target audience’s preferences and tailor their marketing campaigns accordingly. The tool provides data on regional interest, related queries, and related topics, helping startups identify opportunities and create timely and relevant content. By staying up-to-date with the latest trends on Google, startups can stay ahead of the competition and adapt their marketing strategies effectively.
A tool to research for your ad compaigns
Keyword Planner, provided by Google Ads, is an essential tool for startups to conduct keyword research and develop effective PPC (Pay-Per-Click) campaigns. It helps startups discover relevant keywords, estimate search volumes, and analyze keyword competition. By leveraging Keyword Planner, startups can identify high-value keywords to target in their ad campaigns, set realistic budgets, and optimize their advertising strategy for better results. The tool also provides insights into bid estimates and historical data, enabling startups to make informed decisions about their PPC campaigns and maximize their return on investment.
An AI chatbot for all your valid queries
Chat GPT is a conversational AI tool that can be integrated into websites or applications to provide automated customer support or chatbot services. Startups can leverage Chat GPT to interact with their website visitors or customers, answer frequently asked questions, and provide instant assistance. Chat GPT utilizes natural language processing and machine learning to understand user queries and provide relevant responses. By implementing Chat GPT, startups can enhance customer experience, save time on manual support tasks, and improve customer satisfaction. It is a valuable tool for startups with limited digital marketing resources looking to automate their customer support processes and provide real-time assistance.
Uncover data that matters most with the best backlink checker
When it comes to tracking backlinks, this tool has no equals. Be it backlink data or keyword research, for a start-up this is an absolute must-have arsenal. You can also analyze your competitor’s search traffic, discover the content that is working well for your niche, and track your keyword rankings in all countries and languages. Using this tool, run crawl reports to identify any issues hurting your visibility on the search engines. You can also get email notifications whenever you or your competitors get a new backlink or lose one.
11. SE Ranking
A tool to optimize your website & blogs to rank better
SE Ranking is a comprehensive digital marketing software suite that offers a wide range of tools to help startups optimize their website’s search engine visibility. It provides features for keyword research, competitor analysis, website auditing, rank tracking, backlink analysis, and more. Startups can utilize SE Ranking to monitor keyword rankings, track the effectiveness of their SEO campaigns, and identify areas for improvement. The tool offers detailed reports, data visualizations, and customizable dashboards to simplify SEO analysis and reporting. By leveraging SE Ranking, startups can enhance their SEO strategy, outrank competitors, and drive more targeted organic traffic to their websites.
A deeper dive into SEO for optimizing social presence
There is a tool in there for every kind of social marketer. Users can uncover content and link building opportunities, track the site’s link profile over time, and compare with competitors for intelligent, targeted link building. It shows how the listing appears on local search engines and directories, and how it can be made better with Moz Local. It provides in-depth content audits and performance tracking to amplify content strategy, and helps connect with influencers and discover engaging topics.
Taking keyword research to the next level
What the user cannot find in the Google Keyword Planner, they can find using this tool. This tool helps users to quickly find new keywords that can help connect with the right audience. This tool takes keyword research to a whole new level with plenty of keyword ideas for SEO, PPC, and content marketing campaigns.
A CRM platform that delivers best-in-class customer experience
HubSpot is an all-in-one platform that provides startups with comprehensive digital marketing tools to manage their marketing efforts effectively. It offers integrated features for customer relationship management (CRM), email marketing, social media management (SMM), content creation, lead generation, and more. Startups can utilize HubSpot to centralize their marketing activities, automate repetitive tasks, and gain insights into their marketing performance. With HubSpot, startups can create and manage landing pages, track website analytics, nurture leads, and analyze the effectiveness of their marketing campaigns. It is a comprehensive digital marketing software that can help startups streamline their marketing processes and drive growth.
A tool to gather reports and suggestions on performance of website on mobile & desktop
Page speed is a critical factor in user experience and search engine rankings. Google Pagespeed Insights is a tool that evaluates the speed and performance of websites across various devices. Startups can use this tool to analyze their website’s loading speed and receive suggestions for optimization. By improving page speed, startups can enhance user satisfaction, reduce bounce rates, and improve search engine rankings. Google Pagespeed Insights provides detailed reports on performance metrics, such as First Contentful Paint (FCP) and Cumulative Layout Shift (CLS), enabling startups to identify specific areas for improvement and implement necessary optimizations.
Increasing social reach and productivity with robust features
Users can find out what their audience is saying about their brand by getting an in-depth view of how well their social media efforts are being received. This can save them time by helping them analyze what is working and what needs improvement. Since social media management is a team effort, this tool allows users to add multiple team members which makes the workload easier. This tool scales to a company’s size and adapts to their business objectives as part of a growing business.
17. Uptime Robot
A smart and easy resource to keep websites error-free and running
Every website owner knows that things can go wrong sometimes, either with the code, server, or network. This tool is all about helping website owners keep their websites up and running. It constantly monitors the websites and sends alerts if the sites are down. It monitors HTTP(s), Ping, and port, and checks keywords. It views uptimes, downtimes, and response times.
Maximizing search engine coverage and ranking
Google published the XML protocol under the Attribution/Share Alike Creative Commons license in order to encourage other search engines to adopt this protocol. This move means XML format will become a standard feature of all website creation and development. Hence, this tool is an essential component for businesses as it helps them create an XML sitemap that can be submitted to Google and other search engines to help them crawl their websites. It also helps create a Text sitemap, ROR sitemap, which is an independent XML format for any search engine, and an HTML sitemap that can let end-users easily navigate their websites. This tool also provides a search engine bot simulator, HTTP headers viewer, keyword density calculator, and SERP position.
Detailed insight on site loading speed with actionable recommendations
This tool provides insight into the loading speed of a site and provides actionable recommendations on how to improve the speed. It provides a comprehensive picture of how the site loads and helps detect the bottlenecks. The additional features of this tool help test pages to optimize the site, get alerts if the page triggers a certain condition, and analyze the loading speed from different regions around the world.
A Microsoft tool to add sites to the Bing crawler
While Google dominates the search engine market, Bing Webmaster Tool is a valuable resource for startups targeting a wider audience. It offers digital marketing tools and insights to help startups optimize their websites for Bing’s search engine. Bing Webmaster Tool provides data on crawl errors, search performance, indexation, and backlinks. Startups can use this tool to submit sitemaps, manage website settings, and monitor their website’s performance on Bing. By leveraging Bing Webmaster Tool, startups can ensure their website is optimized for Bing’s search algorithm and attract additional organic traffic from Bing users.
A tool that validates all your structured data
Schema markup is structured data that helps search engines understand the content on a webpage better. The Schema Markup Validator is a tool that allows startups to validate and test their schema markup implementation. It ensures that the structured data is correctly implemented and formatted according to schema.org standards. By using the Schema Markup Validator, startups can verify that their markup is error-free, ensuring that search engines can properly interpret and display their website’s information in search results. Correctly implemented schema markup can enhance search engine visibility and improve click-through rates, making it one of the most valuable SEO optimization tools for startups looking to optimize their search presence.
A free tool for creating customizable dashboards and reports
Looker Studio is a digital marketing monitoring tool with comprehensive data visualization and business intelligence capabilities that enable startups to analyze and present their data effectively. It provides a platform for creating interactive dashboards, reports, and visualizations using multiple data sources. Startups can utilize Looker Studio to transform raw data into meaningful insights and share them with stakeholders. The tool offers advanced analytics capabilities, data modeling, and collaboration features. By leveraging Looker Studio, startups can make informed decisions based on data-driven insights, monitor key performance indicators, and uncover opportunities for business optimization and growth.
23. Screaming Frog
A website crawler for identifying SEO issues
Screaming Frog is one of the powerful SEO tools for website crawling that assists startups in optimizing their website’s SEO and identifying technical issues. It crawls websites and provides detailed insights into on-page elements, internal and external links, metadata, and more. Startups can utilize Screaming Frog to identify broken links, duplicate content, missing meta tags, and other SEO-related issues that can impact their website’s performance. The tool offers an intuitive interface and generates comprehensive reports, making it easier for startups to identify areas for improvement and take necessary actions to enhance their website’s SEO.
Clear, branded reports to impress customers and prospects
BrightLocal saves users time by providing various reporting tools under one roof. Through its Track Ranking feature, it enables users to view the SERP results from any location and benchmark their progress against their competitors. It helps fix incorrect information and build new directory listings to boost local SEO rankings, and also reports on the most important local ranking signals. This tool helps users get actionable data on key areas of local optimization like on-site, off-site, and rankings, and sends out alerts of any new reviews so the business can take action immediately. A business can also use the tool’s white-label services to impress clients and prospects with a detailed report.
On the fly webpage analysis against critical SEO parameters
This is a popular and handy analytic SEO tool for Firefox, Chrome, and Opera browsers to obtain information about a site’s page rank, Google index, Alexa, and other parameters. Users can also create their own parameters on SEOquake. The Analytics Reports gives insights into the competitor’s strategies in display advertising, organic and paid search, and link building. Users can cross, combine, and visualize SEMrush data to compare competitive domains.
Getting rid of links damaging a site’s ranking and usability
Broken links stop search engine website crawlers, hence damaging rankings by preventing Google, Yahoo, Bing, and other search engines from indexing the page, and negatively affecting user experience by redirecting visitors to error pages. This tool’s Multi Check enables the user to run the tool through multiple websites in one go, and the report is emailed automatically to the user. The Auto Check runs the tool through the website on a regular basis with automatic reports sent to the user.
Design stunning graphics like a pro!
Canva is an online design platform that gives anyone the ability to make professional graphics and you don’t require an advanced skill set. Canva has a simplistic design and effortless drag & drop user interface that’s easy to use. You don’t need to be a design pro to create invitations, greeting cards, posters, presentations social media images and banners, infographics, advertisements, e-book covers, and much more at Canva. Unleash your creativity to design custom templates and graphic designs with this nifty little tool. It’s loaded with over a million images and thousands of beautiful fonts, just choose a custom-sized blank canvas to get started. You will find a multitude of options to choose from to create the perfect design, and editing the elements on your canvas is effortless. According to Canva’s developers, the current features are only 1% of what they have in store for us. This remarkable tool will definitely get you coming back for more due to its simplicity and versatility.
Accelerate business growth, brand awareness, and marketing effectiveness
This is one of the most advanced Twitter hashtag search engines. This tool helps users find the best hashtags to target a wider audience. Users can amplify their reach, identify the right influencers, and make smarter marketing decisions to expand their business using the intelligent Hashtag Marketing. The Hashtag Lab tracks and analyses every single hashtag in depth. The Users Lab analyzes Twitter accounts to gain competitive analysis and learn from top influencers. The Hashtagify Library provides an encyclopedia of hashtags, and the Hashtags Cafe gives daily suggestions of hashtags based on a balanced diet customized for the user’s needs.
A reliable and flexible platform for fixing link problems
Broken Link Checker is an essential tool for startups to ensure a smooth user experience and maintain a healthy website. Broken links can negatively impact SEO and user satisfaction, leading to a loss of potential customers. This tool scans websites for broken links, missing images, and other errors, allowing startups to quickly identify and fix any issues. By regularly using a broken link checker, startups can enhance their website’s credibility, improve search engine rankings, and reduce the bounce rate. It saves time by automating the process of identifying broken links, enabling startups to focus on providing valuable content and a seamless browsing experience to their audience.
Maximizing search engine coverage and ranking
This free HTML, RSS, and Google XML Sitemap generator for Windows, WordPress, and Online tells search engines when and how often pages are updated. Sitemap helps the search engines find pages on a website that might not otherwise be found, and also provides additional supporting information about the pages. It creates a structured list of all the pages on a site to improve search engine coverage and ranking. This tool helps the website verify its ownership with the search engines, giving access to a wealth of information about how Google sees the web page and how visitors are finding the website.
AI writing assistant for high-quality content
Rytr is an AI-powered writing tool that can assist startups in creating compelling and engaging content. It offers a range of writing templates and generates high-quality content based on user inputs. Startups can utilize Rytr to create blog posts, social media captions, email newsletters, and more. The tool provides suggestions and edits and even helps with content ideation. By leveraging Rytr, startups can save time and resources in content creation, ensuring consistent and high-quality output. It’s a valuable tool for startups with limited digital marketing resources or those looking to streamline their content creation process.
32. QuillBot AI
A paraphrasing tool for perfect rewrites & edits
Quillbot is an AI-powered paraphrasing tool that can be useful for startups in content creation and optimization. It helps generate alternative phrasing and paraphrases to improve the uniqueness and readability of content. Startups can use Quillbot to rewrite sentences, rephrase paragraphs, and enhance the overall quality of their written content. This tool can be particularly valuable for startups that frequently produce content for blogs, articles, or marketing materials. Quillbot can help startups refine their messaging, avoid duplicate content penalties, and deliver more polished and engaging content to their target audience.
33. Lucky Orange
A great tool to figure out why your visitors are not converting
Lucky Orange is a comprehensive website optimization tool that provides startups with valuable insights into user behavior and conversion optimization. It offers features such as heatmaps, session recordings, conversion funnels, and form analytics. By leveraging Lucky Orange, startups can visualize how users interact with their websites, identify areas of improvement, and optimize their conversion funnels. This digital marketing monitoring tool allows startups to analyze user behavior, track clicks, and monitor form submissions to uncover bottlenecks or barriers to conversion. With Lucky Orange, startups can make data-driven decisions to improve user experience, increase conversions, and drive business growth.
A tool that reveals what people are asking about
Answer The Public is a valuable tool for startups looking to create content that aligns with user search intent. It generates insights by visualizing the questions, prepositions, and comparison phrases that users commonly search for on search engines. By understanding what users are looking for, startups can tailor their content strategy to address these queries effectively. Answer The Public provides startups with valuable topic ideas and helps them identify the most relevant keywords and phrases to incorporate into their content. By utilizing this tool, startups can create content that meets user needs, drives organic traffic, and establishes thought leadership in their industry.
Identify key influencers for promoting content with visually simple and compelling data
Users can get insight into what content is most shared across all social networks, review content that the influencers share and amplify, and also track competitor’s content. Influencer marketing is a powerful way to reach a wider target audience, and this tool helps users find, analyze, follow, and export influencer data. Users can identify content that resonates and find the most shared content formats. This tool’s competitive intelligence helps find the competitor’s most shared content, competitor content performance reports, and amplifiers who share competitor’s content.
Analyzing unlimited websites, tracking progress in real-time
Trusted by thousands, this tool provides an in-depth website analysis that can help website owners track and fix their website’s weaknesses, thereby improving the website’s rankings and online visibility through SEO, social media, and much more. Users can use this tool to discover which keywords their competitors are targeting and tweak their strategies with the Competitive Analysis feature. The tool’s Integrated Marketing Checklist gives an easy-to-use set of tasks so that the user doesn’t feel overwhelmed about optimizing their website and knows which task to tackle next.
A visual tool for managing tasks with a team
Trello is a popular project management tool that can benefit startups in organizing and managing their digital marketing resources. It provides a visual and intuitive interface where startups can create boards, lists, and cards to track tasks, deadlines, and project progress. Startups can utilize Trello to collaborate with team members, assign tasks, and monitor the status of different marketing campaigns or projects. By using Trello, startups can streamline their workflow, improve productivity, and ensure that their digital marketing efforts are well-coordinated and executed on time.
Automate your tasks with grow your business
Slack is a communication and collaboration tool that enhances team communication and coordination, making it valuable for startups managing digital marketing products. Startups can create dedicated channels for different projects, teams, or campaigns, allowing seamless communication, file sharing, and real-time collaboration. Slack offers features such as direct messaging, group conversations, and integrations with other web marketing tools and services. By leveraging Slack, startups can foster efficient communication among team members, share updates, brainstorm ideas, and ensure that everyone is on the same page, leading to improved productivity and streamlined digital marketing operations.
39. Get Smart Look
A video track of customers activities on your website
Smartlook is a smart tool that helps to record all the visitor activities on your website. It is a tool that records the screens of real users on your website. Using this tool one can keep track of what users filled into a form field, how much time did they spend on your website, what did they browse etc. By analyzing the user activities, one can improve the user experience of the website.
40. Spin Rewriter
One of the most popular article rewriter
You may save time and money using Spin Rewriter. A single article is transformed into dozens of completely original, high-quality pieces by this process. You will be able to rank better and for more lucrative keywords thanks to all these original articles.
Save time creating content
The Free Article Spinner tool helps you to load your site with a continuous flow of unique, readable, useful content. Producing content with the help of this tool will give your visitors more engaging content and will compel the users to stay on your website and at the same time it will also give Google more unique readable text to index. This tool will help your website or blog to obtain a huge amount of benefit from the search engines.
Vital tool for dominance to gain search engine dominance
Spinbot is a one click article rewriter that helps you to produce unique and fresh readable content and spin a chunk of textual content upto 10,000 characters in length. Producing fresh content will help the visitors gain more interest in your website. With a single click you can turn your old blog post or website article into a completely new one, thereby doubling the payoff you get in return for the time and energy you have already invested into creating quality website content.
43. SEO Tool Station
Optimize your site with all tools under one roof
SEO Tool Station provides an array of tools under one roof that every site owner needs in optimizing their website. Various tools like Article Rewriter, Plagiarism Checker, Keyword Position Checker, Domain Authority Checker,Robots.txt & Sitemap Generator are made available only at SEO Tool Station. The main purpose of this tool is to help those site owners who are low on budget.
44. SEO PowerSuite
One stop for all your SEO demands
This tool is capable of helping you throughout your SEO campaign. You can use it to get onpage ranking for authoritative backlinks. It proves to be the best tool especially for small business owners since it is a simple way to track and conduct the SEO campaigns. This tool is easy to use and is most recommended for newbies.
Empowering business teams with actionable data and insightful information
This tool provides a comprehensive website, industry, and app analysis by comparing the user’s website against industry standards for traffic volume and engagement, finding inspiration for innovative keywords from top players in the industry to drive organic traffic, finding new advertising opportunities, optimising the acquisition strategy, tracking competitors’ traffic, and learning from industry’s best to generate the right traffic. This tool also helps in crafting effective online marketing strategies by identifying the channels that send the most traffic, discovering traffic-generating keywords, adjusting the message based on audience’s interests and engagement, and mapping the entire conversion funnel.
Making the web a more effective space by pushing profitable engagement
When businesses effectively engage with their audience, the internet becomes a better place, and this tool aims to do that by providing the best keyword data possible. This tool delivers an SEO edge that helps grow businesses and multiply profits. The industry standard for keyword research, and trusted by SEO professionals and online marketers, this tool gets trustworthy keyword results that saves time and boosts search engine rankings. It also enables marketers to discover new market niches and attract targeted, profitable traffic to the site.
47. Constant Contact
Email marketing made simple and more powerful to attract customers
Email marketing is good for business, and this easy-to-use tool makes editing simple with its customisable email templates. It helps build connections by creating personalised emails and set it to send automatically for any milestones. The new contacts in the user’s list will receive a scheduled series of emails, which keeps them engaged and ready to take action. Users can keep a track of who is opening, clicking, and sharing emails and social posts in real-time.
Most powerful and popular plagiarism detection solution
This tool helps businesses and other users to check for the originality of their content, prevent duplicate content, and search for other existing content online. With its plagiarism checker feature, users can prevent content theft and fraud. Copysentry provides comprehensive website protection by automatically scanning the web daily or weekly and sending an email when copies of the user’s content are found online. Users can also use the free plagiarism warning banners to warn potential plagiarists, compare two web pages or articles, and also get a detailed guide to dealing with plagiarism.
Reliable and cost-effective website monitoring for optimal performance
A slow loading website is pretty frustrating for the end-user and has a bearing on the search engine ranking. This easy-to-use tool helps webmasters and web developers optimize the performance of their websites by analyzing the load speed of the websites. It helps users view file sizes and load times, and filter this list to identify performance bottlenecks. This tool puts together performance related statistics and saves each test performed by the user for later use. Using this tool users can check how their website is performing against best practices from Google Page Speed, and also see how fast the website loads in multiple locations.
50. SEO Effect
Learn all rules & regulations of SEO step by step
If you are following all rules & regulations of SEO to get your website rank high, then this is the best tool for you. This tool is very helpful to the ones who are new to SEO and want to master it. This tool explains step by step and teaches all the aspects of online marketing, thus enabling a beginner to be an expert.
Find thousands of influencers & leads instantly in any country.
Outreach to them at a fraction of the time and cost!
This tool will allow you to prospect for bloggers and influencers in order to amplify your brand’s reach. You can use this to find guest posting opportunities, product reviews, link building, twitter and instagram prospecting, cold emailing, content promotion, lead generation, content research and more. It also allows you to view SEO and Social Metrics in order to determine if you are indeed looking at the right prospect. See a website’s Domain Authority, Alexa rank, PA, and Moz rank. Find out which contents are being shared and who are the people sharing it. On top of that, NinjaOutreach allows you to reach out to prospects all within the tool.
The perfect solution for all SEO marketing needs
This tool helps you to audit your website and also helps to let you know your website’s keyword search profile. The SEO audit is the best tool that allows you to evaluate where your website stands online. This tool can also be used in spying your competitor’s website and can determine which strategy can help you rank high.
Providing testing infrastructure for making websites faster
This tool, originally developed by AOL for use internally, is an open source project for making the web faster. This tool allows users to run a free website speed test from multiple locations around the globe. Users can either run simple tests or perform advanced testing like video capture and content blocking.
Faster and better Google Analytics report
With this tool users can set up and configure Google Universal Analytics Events and Campaign Variable tracking. They can use the URL Builder to add Campaign Variables to the links they share in order to keep a track of how the traffic interacts with their site in Google Analytics. The Universal Event Tracking Code enables users to set up events in their Universal Analytics like ratings, newsletter sign-ups, and blog comments.
Revolutionizing WordPress SEO for a tangible competitive edge
The constantly changing world of SEO calls for a tool that meets the evolving SEO needs, and SEOPressor does just that by providing SEO clarity on WordPress sites with its customization and optimization features. This tool aims to revolutionize WordPress SEO through its five pillars that provide improved on-page SEO analysis for enhanced content, actionable SEO insights, comprehensive semantic builder, customized crawler navigation for definitive indexing, and effortless monitoring and designing optimum link structure to increase reader retention.
56. Fanpage Karma
Analyzing social media profiles to increase social reach
This tool is used to analyse one’s own profile, as well as the competitor’s to increase the website’s social reach. This tool analyses every single detail of the posts like the best times for posting, best and least engaging posts, and the best posting frequency. It gives an insight into the interests of the fans and influencers and how they communicate with the page. Users can learn what works in the market and find trending topics as this tool provides analytics, market share, and KPI matrix of unlimited number of pages. The tool’s Shitstorm Alerts and the customised morning reports ensure that users can keep a track of their competitor’s actions, and the unlimited analytics lets them check out the key performance indicators to discover trends.
Comprehensive social media analytics to guide overall digital marketing approach
The real-time dashboard shows how many people posted with the user’s hashtag, and also the number of retweets, likes, and impressions the campaign is generating. The dashboards are easy to read and share, and helps amplify a brand’s message by tracking the most influential people engaging with the user’s keywords. Reaching out to them increases the reach and value of the brand. It also has data exportation, real-time topic tracking gender analysis, repetitions per user, and device recognition which helps users get all the data around their hashtags, keywords, and URLs.
Freshest backlinks for unlimited domains
This free SEO tool provides backlink builders with backlinks that have been confirmed within the last 90 days. The tool uses its own website crawler and finds links that are all active and influence the position of a website on Google and other search engines. This saves users from dealing with outdated data, and the sophisticated filters save their time by giving them the exact backlinks they are looking for. Its database is continually updated every 5 minutes giving the user the most current backlinks, giving better insight for better decision-making. It makes for a great tool for any SEO marketing professional.
59. Small SEO Tools
A stack of premium quality tools for better search engine rankings
With a set of premium quality and free tools, Small SEO Tools can help users enhance their SEO strategy. Users can use the keyword position tool to check the website’s position and determine what needs more work. Duplicated content can topple a page’s rank, so the plagiarism checker helps to determine how unique and original the article is, and the similar page checker checks for any similarity between two pages for proper distinction. Users can also generate a report showing the authority of up to 10 domains at a time using the domain authority checker. Creating URLs that are easier to remember for end-users is important, and the URL rewriting tool offers to turn long URLS into short, static ones. Apart from these, there are many other features offered to optimize rankings and visibility.
A great alternative for online reputation management audit tools
The RankTank provides a platform of various SEO tools for keyword research, link building, on-site SEO etc., which the site owners can use to soar high in the search engine world. Using the RankTank tool one can even build their own SEO tools and share it with others. The RankTank also provides various technical knowledge through videos and webinars for all SEO professionals.
All SEO utilities & information inside a single platform
Webconfs is a tool that provides various SEO tools & webmaster utilities that the site owners can use in optimizing their websites. The Webconfs tool also provides various articles and information related to SEO.
A comprehensive tool for tracking URL shares and likes
Long Tail Pro was born out of a need for software that can assist in creating unique long tail keywords in a matter of minutes. Users can generate hundreds and thousands of long tail keywords based on 1 single root keyword or multiple root keywords at once. SEO executives spend hours scouting for relevant and low competition keywords, but Long Tail Pro can help you accomplish it in minutes. Long Tail Pro allows you to generate more than 800 keywords using the data from the Google keyword tool. Simplify your keyword research with this convenient tool.
A comprehensive tool for tracking URL shares and likes
This tool helps users find out how many times a given URL has been shared on major social networks. The tool queries the data directly from the services, and the results are cached for 20 minutes to an hour for any given URL, depending on the caching involved.
Creating titles with personality for creative content
Users just need to toss in a keyword with this tool, and it will generate a list of titles that are interesting, funny and shocking with some personality. This simple and easy-to-use tool spits out some really useful gems for content creators.
Constructing eye-catching listings to optimize content and maximize click-through rate
This tool allows webmasters and content publishers to construct page titles and meta description tags that create aesthetically-pleasing listings. Users can increase their organic traffic for a particular keyword, which comes handy when users know they’ll probably never outrank the site above theirs, like Wikipedia or a government website, for certain keywords. Keeping the site’s listing unique and pleasing to the eye is the best bet in this scenario.
66. SERP’s SEO Tools
Track, monitor, and optimize performance in organic search results
SERP’s SEO Tools provides a free collection of SEO research & analysis tools for the SEO professionals. The SERP’s SEO tools help the site owners to keep track of their keywords on multiple search engines and devices from multiple locations. Along with the tools, it also provides various technical information and blogs about SEO.
Insightful analysis to grow following, boost engagement, and win sales
Rignite provides a set of social media marketing, monitoring, management, and analytics tool for business owners, brands, teams, and agencies. Users can manage engagement on all their social accounts from one social media monitoring tool, and can keep a close eye on their competitors and influencers. They can also get results from all campaign related activities across all platforms. The features of this tool enable users to get activity reports showing growth and engagement, and compare the engagement, clicks, and reach of the posts to decipher what content is most appealing to audiences.
Monitoring and analyzing social metrics to identify opportunities
Users can get social metrics, most shared authors, and a robust API, all in one tool. This tool helps users identify influencers, and also get information about where their competitor’s content is being shared and promoted. The tool’s enterprise scale technology sifts through the data, and users can monitor, schedule, and analyse social sharing metrics in one dashboard.
69. Keyword Revealer
Saving time and money by uncovering low competition keywords
This tool is a huge time saver for anyone looking to uncover low competition keywords. Using the rapid keyword research, users can uncover thousands of untapped long-tail keywords for any niche. They can then focus their SEO efforts on easy-to-rank terms with low difficulty scores. The Keyword Brainstorming tool breaks down the difficult task of discovering new phrases by allowing the user to discover the specific context in which the keywords are being used within the search engines. The Rank Tracker saves time and money by automating the process of checking keyword rankings. Users can not only view the current rank but also measure changes in rankings since they started ranking keywords.
See your web page in pure HTML form without any styles
BROWSEO is a tool that helps the visitors view the pages of the website through the eyes of the search engine. The output of BROWSEO is similar to what search engines see when they visit a page. When it comes to analyzing the site structure and other numerous factors such as no. of words on page, header tags, meta tags etc., BROWSEO is the tool of choice among many other tools.
71. Keyword Eye
Providing data to design SEO campaigns for explosive growth
This suite of tools has been designed for marketing firms and individuals to get their hands on the best data possible. This tool helps users identify the popular long-tail keywords, and also get a glance at the competitor’s backlinks and see what they are ranking for, as also their AdWords and organic ranking. Users can also see what questions people are asking online and target those specific questions with informative content.
Search & content optimization platform
Searchmetrics website analyzer helps the site owners to develop and execute long term digital marketing and content strategies. This tool includes various SEO functions such as PPC, keyword research, social links etc. Searchmetrics is a leading provider of digital marketing software & SEO services.
360 Degree SEO solutions to propel growth and success
This tool offers multiple features which help website owners and SEO agencies to pinpoint areas where a website is losing traffic and areas where it can gain traffic. Its Rank Tracker helps users to calculate keyword rankings accurately in an instant, and also identify and optimize keywords they might be unaware of. Users can also find who their organic or paid competitors are and do a comparison with their keywords. It also helps users do an in-depth analysis and evaluation of their website, provides an insight on the drivers of profitability and performs forecasting on various scenarios.
One stop for all the SEO tools you require
Internet Marketing Ninjas offers all the tools required to succeed online. It helps in achieving great success in all the areas of internet marketing through its comprehensive collection of tools that are best suited for an SEO campaign. This tools also helps in growing the business stronger and more profitable. By using Internet Marketing Ninjas, user gets access to the best SEO practices adhering to web standards .
Take your SEO to the next level with tools for Excel
Get the Excel plug-in for all your online marketing needs. This tool is very helpful if you have to export a huge amount of data into Excel all the time. You can create reports and dashboards easily with the help of this tool. All types of online analytics can be done directly and you can even link up to the likes of Google Analytics, SEOlytics etc. for more power.
Monitoring Google updates to avoid penalties and improve search engine rankings
Every year Google rolls out algorithmic updates, most of which are minor, and occasionally also rolls out major updates like Google Panda and Penguin that can have serious impacts on the search engine results. This tool uses SEMrush organic traffic data to help website owners know the dates of these Google updates which can explain changes in rankings and organic website traffic.
Saving time and enhancing accuracy of tagging links for Google Analytics
Tagging your links is a crucial part of your marketing efforts to know if your strategies are generating the necessary results. UtmTag makes this rather boring task easier and more accurate by letting you define your own presets for generating links correctly tagged with UTM codes. This free digital marketing tool also offers an array of other benefits. It saves you time and the possibility of making mistakes by ensuring you always share the right links. You just have to copy/paste the link to be tagged, and it will take care of generating the correct links so that you can measure the effectiveness of each channel, and decide if it is beneficial to invest in it or not.
Discover and analyze backlinks for growth opportunities
This tool enables users to check backlinks for any domain. The backlinks are sorted by strength, and it provides weekly reports with the competitor’s top new backlinks, which can help users to view their link building strategies and replicate their backlinks. The keywords ranking checker shows the keyword evolution in Google along with a comparison report with the competitors. This tool allows users to see at a glance how their new backlinks influence their keyword position and the traffic generated to the website.
Dominate competition with up-to-date competitive intelligence information
This tool can be used to benchmark campaigns against the competition to monitor threats, and differentiate the user’s ads and offers with a massive amount of competitor data at their fingertips. This tool monitors the entire conversion funnel, which makes it easier to gather competitive intelligence data by getting access to complete competitor keyword lists. Users can use this tool to improve user experience and conversion rates with side-by-side conversion funnel comparison and A/B test monitoring.
80. Rank Signals
Uncovering online rivals’ link building strategy and traffic sources
This is one of the most effective tools for finding and identifying a competitor’s link building strategy. Since maintaining a high quality link profile is vital, this tool helps identify bad and spam links, and also identifies and reports links which have been changed or removed. It also shows the social sharing metrics across major social networking sites.
A tool to research, collect, and monitor key local SEO points
GeoRanker is a valuable digital marketing tracking tool for startups that target specific geographic locations. It provides comprehensive local SEO insights and enables startups to track their search engine rankings based on different geolocations. GeoRanker offers features such as local keyword tracking, citation analysis, Google My Business monitoring, and competitor analysis. With this tool, startups can identify local search trends, optimize their website for local queries, and improve their visibility in specific regions. By leveraging GeoRanker, startups can gain a competitive advantage in local markets, attract more targeted traffic, and increase their chances of converting leads into customers.
A useful platform for checking meta data not usually visible while browsing
Meta SEO Inspector is a browser extension that helps startups optimize their on-page SEO elements. It allows startups to analyze meta tags, headings, images, links, and other HTML elements on a webpage. Meta SEO Inspector provides valuable insights into how search engines interpret and display a webpage’s content. By using this tool, startups can ensure that their meta tags are properly optimized, headings are structured effectively, and images have relevant alt tags. By fine-tuning these elements, startups can improve their website’s visibility in search engine results and enhance their overall SEO efforts.
A monumental step in modern keyword research
Whether you are doing PPC campaigns or SEO or writing an article, this tool is a user’s go-to manual for a comprehensive list of highly relevant keyword suggestions to improve their content. If you need help researching your content and finding a better advertising niche, then you could use the long-tail keywords from Google, or the long-tail keywords from Amazon to determine what your next bestseller could be. Even though Google dominates the search engine world, businesses could still find inspiration from other sources by using the tool’s keywords from Bing and Wikipedia features, which could give them more options and an advantage over the competition. If you are an app developer or trying to sell your services, you could use keywords from Fiverr or Google Play Store to target potential audience.
Test, analyze, and boost your SEO strategy
This site offers 3 ways of using all the tools available: By using free samples, by free subscription and by paid subscription. All the three ways cover varied preferences and services. It contains set of SEO tools that include keyword suggestion tool, single page analyzer, Link analysis report etc. All these tools help in testing, analyzing and boosting the SEO strategy.
Real-time website rank analysis to optimize SEO success rate
Rankinity serves an important need of measuring internet visibility of a website in real-time. Checking keywords in multiple search engines enables a business to estimate its standings, reveals weaknesses in its promotion strategy, analyzes competition for target keywords, and makes necessary adjustments to outperform their internet visibility to that of their competitors. This tool also helps to locate fast-growing websites in the search engine visibility range. It provides tons of features like flexible rank checking intervals, assigning weight to keywords, complete branding of the interface, monitoring site positions in multiple search engines and enhance the promotion strategy by focusing efforts on the most effective channel.
Discovering the path of the redirects
This free tool enables users to do a full trace of a URL redirect. As an internet marketer who uses redirects for their affiliate links, this tool provides an easy way to ensure that their affiliate links redirect to the correct URL. It shows the complete path a redirect takes to get to the end point. A marketer can check to see if an affiliate network is being used correctly and also see where the tracking cookies are being set. They can also check where their competitors’ links go to and what affiliate networks they are using, and use that information to improve their site. If their website has been moved to a new domain, it is essential to get the redirects correctly in place, or else they can end up losing visitors and search engine rankings. This tool helps to check if the redirects are pointing to the correct place on the new domain.
87. Email Extractor
A powerful all-in-one email spider software
This tool has been designed to extract email addresses from sources like local files, websites, and search engines. This utility features advanced keyword search that doesn’t exist in many other email extractors. The advanced limiters of scanning make it possible to extract only the needed email addresses from the web pages. This tool makes it possible for users to conduct email marketing campaigns as every email campaign requires large lists of email addresses.
88. SEO SiteCheckup
All the tools at your fingertips for a supercharged analysis
Users can run unlimited analysis on the tool’s most powerful servers, automatically keep track of weekly changes in the SEO variables, and get notifications if the SEO score changes. The tool also provides users with actionable reports broken down into simple language. It also provides users an opportunity to improve their SEO against their competitors, and create editable SEO reports for their clients or partner websites.
89. Keywords Toaster
Designed to accomplish daily PPC and SEO tasks with ease and speed
There are four keyword tools in this app. The Keywords Wrapper helps users to organize AdGroups in AdWords or other PPC platforms. They can also extend their keywords list with all possible keyword combinations using the Keywords Mixer. The Keywords Typos Generator prepares a list of negative keywords which can prevent their ads from showing for highly demanded keywords. The Keywords Ideas Generator is a very handy tool for bloggers to discover new related terms for their service or product that can enrich their article.
90. Dyno Mapper
The best solution for realizing the true architecture of a website
Users can create, edit, customise, and share visual sitemaps from scratch, find and fix linking issues to resolve any costly errors, display analytics, monitor the website’s health to ensure integrity of information, make daily tracking of keyword rankings and keyword volume, and audit website pages to ensure they conform with accessibility standard so that it is accessible to all. Users can also collaborate and share ideas with other users when envisioning a new plan.
91. Web CEO
A powerful marketing platform for creating branded reports
This powerful marketing tool for SEO and SMM professionals provide them with automated rank tracking, keyword research, and SEO audits. The SEO tools help users with link detox and social media tracking. Users can use the analytical tools for competitor research and performance tracking, while it also helps with branded reporting, schedule report emailing with client satisfaction in mind.
Measuring social web for smarter marketing
This social intelligence platform helps users monitor and report through social media listening, analytics, and reporting. It helps find and create relationships with the top influencers in the users’ niche, and allows them to track their landscape, identify opportunities and obstacles, and develop a winning strategy. From intuitive interface to the sheer density of useful information, this powerful tool has something for every professional social marketer.
93. Found SEO Tool
A snapshot of what is and isn’t working to feature ahead of competition
This tool provides the initial snapshot of all the strategies that have been implemented and also displays the detail about which strategies are best and which one is not working well for the project. This tool produces complete SEO audit report on entering just one URL. This report covers detail information with an advice on improvisation without incurring any cost. It also helps in making the decisions that will lead users’ site to better search listings.
94. First Site Guide
Start, run and grow your online presence
This is the perfect tool for individuals who are new to the online world. It can help the users start a personal or business blog/website. Using this tool, the users can showcase their hobbies, offer advice to others or just share personal stories, pictures, and videos. First Site Guide helps users make new connections globally. They enable their users to buy, sell or share their passion by providing them useful resources and easy to follow step-by-step Free guides.
Create smarter documents and streamline your workflow
This tool is used as a strategy and communication platform wherein teams can create, collaborate, and share documents. Users can create pitches, sales sheets, reports, agendas, case studies, etc. and share their ideas with others to turn business goals into reality. It helps users to demonstrate their vision with beautiful and smart documents, creative web pages, and presentations. This tool is a top-rated tool among entrepreneurs, consultants, agencies, and educators with over 3,50,000 users.
A tool to unlock the searching power of the massive auto-complete databases
Keyword Tool Dominator is a keyword research tool that can assist startups in identifying long-tail keywords and expanding their keyword list. It is one of the advanced SEO tools that offer keyword suggestions based on the most popular search queries across different search engines, including Google, Amazon, eBay, and YouTube. Startups can use Keyword Tool Dominator to uncover niche keywords, identify search trends, and optimize their content strategy. The tool provides data on search volumes, competition levels, and CPC (Cost Per Click) estimates, enabling startups to make informed decisions about their keyword targeting. By leveraging Keyword Tool Dominator, startups can enhance their SEO efforts and attract more targeted organic traffic.
An easy-to-use social media management tool
CrazyEgg is a heatmap and user behavior analytics tool that helps startups understand how visitors interact with their websites. It provides visual representations of user behavior through heatmaps, scroll maps, click maps, and more. Startups can use CrazyEgg to identify areas of high engagement, user drop-offs, and conversion bottlenecks. The tool also offers A/B testing capabilities to optimize website elements and improve conversion rates. By leveraging CrazyEgg, startups can gain valuable insights into user behavior, make data-driven design decisions, and enhance their website’s user experience, ultimately leading to improved conversions and business growth.
An easy to use social media management tool
Loomly is a social media and digital marketing management software that can help startups plan, create, and schedule their social media content effectively. It offers features for content calendar management, post-scheduling, collaboration, and analytics. Startups can utilize Loomly to streamline their social media workflows, automate posting schedules, and ensure consistent branding across multiple platforms. The tool provides insights into post performance, audience engagement, and hashtag analysis. With Loomly, startups can save time and effort in managing their social media presence, engage with their target audience, and measure the impact of their online campaigns.
99. Keyword Hero
A tool for fetching keywords that are driving traffic to your website
Keyword Hero is a tool that helps startups overcome the “not provided” issue in Google Analytics by uncovering the organic keywords that drive traffic to their website. It connects with Google Analytics and provides detailed keyword data by matching sessions to specific keywords. Startups can use Keyword Hero to gain insights into the keywords that are most effective in driving organic traffic and conversions. By understanding which keywords are performing well, startups can optimize their content, SEO strategy, and marketing campaigns to attract targeted traffic and increase their online visibility.
A forefront multi-functional tool for companies of all sizes
Are you tired of low conversion rates on mobile devices? MobileMonkey is an excellent chatbot platform for small business and aims to connect and engage with new customers 24/7 in real-time via Web Chat, SMS, Messenger, Instagram and WhatsApp. We are the world’s Leading OmniChat platform with key features like a ‘multi-platform chatbot builder’ that allows businesses to reuse chat marketing content across any chat platform, and a ‘Unified Chat Inbox’ that lets you manage all of your inbound and outbound messaging conversations in a single place, and a toolbox of automations and integrations to help scale your business messaging efforts. The platform’s simplicity makes it ideal for entrepreneurs and marketers in smaller companies, while its technology makes it suitable for enterprise customers, as quoted by Entrepreneur Magazine.